Why do I need it? Email marketing is an effective and affordable way for your business to stay in touch with its customers. With the MailChimp app installed on your smartphone, you can manage your email marketing strategy whenever and wherever you want. Start and build a customer database, track subscriber activity, preview drafts of upcoming campaigns, check out reports and a whole lot more. By monitoring trends in customer engagement and campaign success you'll be well placed to continue growing your business.
Although you can never see as much information on a smartphone screen as you can on a desktop or laptop, Google does a good job of condensing key reports so they are visible on the small screen. The mobile apps allow you to check KPIs, monitor data in real time and build and save reports. You will need a Google account to log in. It gets 4.4 stars on Google Play and 5 stars on the App Store.
Almost anyone that has a smartphone or tablet is continuously looking for ways to improve their professional life through apps. To get things done efficiently every day, you should be equipped with the right digital tools.  Apps that show you a financial dashboard or that can pull up your travel itinerary right away can prevent you from having to scramble for data from thousands of e-mail attachments in your inbox.  This is why I have curated a list of ten business apps that are highly recommended.

Running a small business usually requires delegating tasks to several talented people — think designers, copywriters, project managers, your significant other. If you don’t have the right tools to keep everyone on the same page, it’s easy to miscommunicate. The following apps will help you share files, organize ideas, and stay up-to-date on your team’s work.
In addition to a variety of business platforms, Box works with Android, iOS, BlackBerry, Mac and PC devices.  All you have to do is drag and drop the files you want to access while on the go so you never carry a USB storage device or waste time locating email attachments. Box is also convenient for collaboration and allows your team edit and share documents.

Why do I need it? Signing important business documents when you're constantly on the go can be a hassle. Instead of printing, signing, scanning and emailing paperwork, HelloSign offers a straightforward way to send and receive contracts to make the process easier. This app allows you to scan documents or import PDF files using your phone, create a realistic signature with your fingertip and submit the signed document via email.


5.       Generate more income – A mobile application with order fulfillment ability can readily provide another revenue channel, aside from your website and or brick and mortar store. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps/clicks. But wait, there’s more! You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.
RescueTime automatically tracks time you’ve spent on applications and websites and sends you detailed reports based on your activity, giving you an accurate picture of how you spent your day. You can set alerts to notify you when you’ve spent a certain amount of time on an activity, like social networking or reading the news, and block distracting websites. It works for Mac, PC, Android and Linux.
Keeping track of ideas and tasks can be difficult when you are on-the-go. If you are driving, or not able to text on your phone at a specific time, having an app that has dictation recording capabilities can be extremely beneficial. Voice Text can transcribe your voice into a text or email, and you can send that content into a number of social networking applications such as Facebook and Twitter. There is also a clipboard from which you can paste your text into any other application you choose. There are a various editing features, and the app supports 23 different languages and dialects. Dictating your content onto an app like Voice Text is 5 times faster than typing it all out. It has intelligent speech recognition that can automatically correct your grammar, and improve its precision over time. This can be helpful in a number of different business situations. If you think of an idea or tweet but don't have the time to draft it all up, simply record it for later. Maybe you have a long email that needs to be sent, dictating it out loud before sending it can help keep your thoughts organized, and get the job done much quicker. Price: $1.99 What B2B mobile app can you not live without? Let us know in the comments below.
A mobile app can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now to interact with your local businesses. Business owners with the insight to adopt this marketing channel early display their ability to understand where their customers are and how to effectively engage with them. The move to mobile is not new, but the ability for small- and medium-size businesses to adopt a marketing channel like this is. 

One thing every user will check before using or while using your app- Your app reviews & other user comments. Users are motivated by other users, not by what you are telling them. Try to create a community of your users so that they can interact with each other. Listen to them & find solutions for common issues. You can ask the question- You can do it through social media also. Yes, you can, but creating an in-app community can increase you app traffic & that what you want. Which is not possible in case of a typical website.
Trello is a free app (with optional paid tiers) that's a must-download for entrepreneurs, side-hustlers and professionals who want to stay organized at the office and at home. The lightweight project management features allow you to create workflows and invite other users to collaborate on projects. Users can also assign tasks to themselves (and others), comment on ongoing projects, attach relevant files from Google Drive or Dropbox, and upload photos and videos. There's also a handy checklist for to-dos, boards to organize multiple projects side by side, and the ability to work offline.
The world’s two leading economies are locking horns in an unprecedented manner, and Huawei finds itself in the middle of that clash. The company’s global reputation will suffer from this incident, no matter how quickly it’s resolved, as both consumer and commercial customers will be wary about buying into a company that might at any point be left without an OS upgrade plan. A resolution to the ongoing trade dispute between the US and China is now more urgent than ever. However, China is unlikely to react positively to the bullying tactics of the US. And that means Huawei’s phone business may be in limbo for a while yet.
Need some professionally-designed marketing materials but don't have a graphic designer on hand? Save yourself the time and money of hiring a freelancer and simply use Canva. This handy tool uses attractive templates and an intuitive interface to create beautiful visual content for your business, ranging from Instagram posts to stunning brochures. You can even utilize Canva for basic photo editing and stock photography shopping.
Power users and big organisations are likely to find the e-Discovery features that the 'Business' and 'Enterprise' plans come with a key feature: these lets you archive all communications in your organisation according to rules you define. This functionality is useful if for legal reasons you need to store an extensive communications history, and dig up old emails sent to or from your team.
Managers can use KanbanFlow to assign tasks, upload documents and file attachments, schedule due dates and visualize overall workflow. The Kanban board is divided into columns to give you an overview of your current work situation. You can also divide tasks into subtasks to track progress more easily, and filter tasks to view only the ones that are assigned to you or someone on your team.
Vend is a point-of-sale (POS) app for iPad, PC, and Mac that allows small business owners to grow their business online.  The app also provides ecommerce and inventory management functions in addition to customer loyalty features. Vend is also ideal for startup businesses seeking to promote their products using the same technology as large retailers use.
Xero’s accounting app helps with taking care of bills and expenses, paying your employees and managing your purchase orders. Your data is saved in the cloud, so you can access it from your phone, tablet or laptop; that also means that if any of your devices are ever lost or stolen, you won’t lose any of your information. Xero’s accounting app helps busy business owners handle expenses quickly and easily, even letting them see their cash flow in real time. Users call it a life-saving accounting app and love that it’s easy to use. Xero offers its app for small businesses free for the first 30 days.
Why I should create an app for my business? What are its benefits? Whether I should create an Android app or iPhone app? and many other questions. If you were to pose these questions to big corporations, they will show you results, numbers, & analytics. Contrarily, there are many small business owners who are still hesitant about giving the mobile apps a chance.
When it comes to project management, it doesn't get much better than Asana. Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive. The app allows you to assign tasks to anyone on your team via their email address and includes capabilities to create entire projects with due dates, subtasks, and notifications to the emails of relevant employees so that everyone is on the same page. This app will help you stay on top of everything that is going on at your business while you're away while letting you know who on your team might have some bandwidth for a new project. Price: Free
With each card you create on the board, you can set due dates, create to-do checklists, reminders, notes, upload files and more. Trello improves overall business management by providing an easy way to follow up with various projects and tasks. Then you can easily add comments on specific details and attachments in addition to adding comments to each card on the board.
Keep your social media accounts churning with content with the help of Hootsuite. The social media management platform allows you to schedule and share your posts across social media channels such as Twitter, Facebook, Google+, LinkedIn, YouTube, and more. Hootsuite also has an analytics tool that helps you measure the impact of your campaigns. As you automate your social media posts, you free up time to engage with followers and improve your marketing strategy.

This Android app is a way to wirelessly print documents, webpages, and articles from your android device. This is a dependable way to print from any compatible printer. The app gives access to all printers available on the local network, and can be easily integrated with other Google services and, allows sharing of photos and images with others. Businesses find this very helpful as they do not have to connect to any desktop or laptop, or even be physically present in the office to have a document printed.
Another storage and file sharing option, Google Drive, lets you keep all files related to your business in one place that you can access from your laptop, tablet or phone. You can also set sharing permissions to allow people to view, comment or edit documents and you can view files offline. Documents are accessible from any device, and business owners love that they can collaborate safely with clients anywhere.

If you’re looking for serious voice calling functionality in general — both in terms of conference calling or general telephony services, Office 365 definitely offers a lot more options...but note that you will have to be on one of the most expensive plans to avail of these features. (Google now offers a separate product, however, Google Voice, which is worth looking at if you are interested in G Suite and telecommunications features are a key requirement).
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Mobile presence is the need of the hour. Any business that’s developing a business presence has a fundamental question: Should we develop a web app or mobile app? To clarify the differences, a web app is simply a website that took a mobile-first approach and is designed to be viewed and used on a smartphone. Mobile apps, on the other hand, need to be downloaded and installed via an app store and those gain and use access to your system resources. Web apps function like mobile apps, but from the comfort of the phone’s browser.
As a small business owner, you probably wish you could be in two places at once—and one of those places is likely the office. Luckily, there’s an app for that: LogMeIn allows users safe, remote access to their home and work computers (both Mac and PC) when they’re on the go, from either their phones or tablets. With this business app, you can access every desktop capability on your phone or tablet, including editing files and printing.
As the name implies, onshore app development companies are located in the same country as you. If you are located in the United States, an onshore team will cost the most of the three options. However, onshore teams have the advantage of similar time zones, culture, language, and more. For those feeling very confused or overwhelmed by the app development process, an onshore partner may be the best option. Though they cost more, communication is often easier, helping relieve your stress and confusion.
It is always tough to decide whether your business needs a Mobile App Development or a Mobile Website Development. Both of these are completely different from each other when it comes to target audience. A mobile website is just a mobile version of your business website, where anyone can browse your business information, on the other hand a mobile app can be helpful to increase your product visibility as well as sales.

Why do I need it? Skype has transformed how we communicate in recent years, but did you know it also offers a business platform? Skype for Business includes voice and video calls over wireless, instant messaging, meetings for up to 250 people and the same easy-to-use interface. No matter where you and your team are located, as long as there's an internet connection, Skype for Business makes communication and collaboration easy.
Why do I need it? Signing important business documents when you're constantly on the go can be a hassle. Instead of printing, signing, scanning and emailing paperwork, HelloSign offers a straightforward way to send and receive contracts to make the process easier. This app allows you to scan documents or import PDF files using your phone, create a realistic signature with your fingertip and submit the signed document via email.
Keeping up with the news is nearly impossible if you're a B2B business owner who is constantly on the go. Even when you do have time to check up on your favored publication, you might often find that what you're looking for or interested in is nowhere to be found. This is particularly problematic if breaking news has to do with your business and you miss out on an opportunity to capitalize on it through PR initiatives. The best way to remedy this problem is to download the iOS and Android app Flipboard. Flipboard gathers content from social networks, news publications, and blogs to display stories, articles, blog posts, videos, and other content in a magazine-like format. When you first use Flipboard you subscribe to topics you're interested in so that you can be sure the app is giving you content that is relevant to you. Price: Free
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