For small businesses or businesses that are just starting out and aiming to deliver superior content and establish a broader market presence without much user interaction, developing a responsive website will be much more economical, quicker and convenient than a full-blown mobile app. Renowned giants like Yelp and Zillow see most of their traffic through their web apps. Before making any decisions, know your business requirements and know your client niche.
Given that mobile internet usage has surpassed desktop usage since 2016, and mobile traffic as a share of total global online traffic in 2017 is just over 52 percent, companies need to design their applications with mobile in mind. Websites should fit the screens of different devices automatically, displaying content in a way that is compact and comfortable to browse. Also, until you are a brand name in your niche, it is very likely that users will first land on your website rather than downloading your app. Nearly 8 in 10 customers say they will stop engaging with content that doesn’t display well on their device, and 57 percent of internet users say they won’t recommend a business with a poorly designed website on mobile.
And no, a mobile app may not save your business, but it is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city – you’ll be right in their pockets. Your logo will be placed on their mobile phone screens by default.
Square Point of Sale allows you to accept payments wherever your business takes you. Essentially, you can turn any iPhone, iPad or major Android device into a mobile POS that accepts credit and debit cards (including contactless cards) and mobile payments like Apple Pay. The Square Point of Sale app is free to download and you can use it as either a mobile POS on a smartphone or on a tablet at your counter. With Square Point of Sale, just swipe a payment and see money in your account in two business days or less. Users love that they get paid quickly. Square Readers are just £39, and once you start swiping, payment processing fees are only 1.75% of each transaction for all major credit cards.

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.


Managers can use KanbanFlow to assign tasks, upload documents and file attachments, schedule due dates and visualize overall workflow. The Kanban board is divided into columns to give you an overview of your current work situation. You can also divide tasks into subtasks to track progress more easily, and filter tasks to view only the ones that are assigned to you or someone on your team.
I have created a Google Apps Work account (example.com) and have 5 users … one is my son [email protected] … he has a youtube business and has used a free gmail account for this business for a few years [email protected] … I thought that I could simply add [email protected] as a send from and send to account so that Shane can stay logged into his [email protected] email and view ALL emails coming in from [email protected] and [email protected] …. this seems like it would be a VERY common requirement but I cannot get it to work!! Ironically, I have no problem adding a NON gmail account as a send from and send to account. Does ANYONE know how to set this up using a Google Apps Work account and adding a free gmail account?

TripIt consolidates your travel plans into a single, master itinerary that you can access at any time and on any device, regardless of the website you use to buy your ticket. Users forward all their travel emails to TripIt, and the app takes it from there. You can also check departure times and delays, find directions to the airport and view weather reports.

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
Gary Marshall of TechRadar commented in 2016 that "Where Office tries to do everything imaginable, Google's suite is much more basic. That said, it's much more powerful than it was when the package debuted in 2006, but the emphasis on simplicity and speed remains." Marshall wrote that "We wouldn't want to craft a massive, complicated manuscript in Google Docs, but then that isn't what Docs is designed to do. It's a fast and user-friendly way to create everyday documents and to share them with colleagues and clients", and that fellow service Google Sheets "covers the most common Excel functions [...] but doesn't have the power of Microsoft's offering". Marshall praised collaboration for being "effortless", and praised importing of external file formats and making those editable and collaborative for being a "big selling point".[96]

Once you’ve identified a company you’re interested in, you’ll likely move on to a pre-research or “discovery” stage, as opposed to jumping straight into development. Clutch’s recent survey on app development cost found that nearly 70% of app development companies require this stage. A discovery stage is typically conducted before an app development company commits to building the full app with you. During the discovery stage, you and the app development company might:
Mobile apps have various features for various industries. E.g. you are into service industry like online food retail, healthcare, salon, spa, laundry etc. A mobile app can be helpful for your target customers to book an appointment. Then you can use push notifications or messages to update them about their appointment. Mobile payment is one of the most popular online payment option now-a-days. Small businesses can integrate payment option in their mobile app and can collect direct payments through credit cards, debit cards, online payment or payment through any third party. Mobile payments are user friendly, secure and very fast.
The reason behind companies adopting a mobile strategy is to increase their brand value as well as to use it as a source to maximise revenue. If you have a kickass mobile marketing strategy and enable your users to visit your application more often, you need a call to action option to convert the visit into customers. Customers are spending less time in decision making before purchasing anything. A call to action option can simplify the process and you can add revenue quickly.
From February 10, 2006, Google started testing "Gmail for Your Domain" at San Jose City College, hosting Gmail accounts with SJCC domain addresses and admin tools for account management.[5] On August 28, 2006, Google launched Google Apps for Your Domain, a set of apps for organizations. Available for free as a beta service, it included Gmail, Google Talk, Google Calendar, and the Google Page Creator, which was later replaced with Google Sites. Dave Girouard, then Google's vice president and general manager for enterprise, outlined its benefits for business customers: "Organizations can let Google be the experts in delivering high quality email, messaging, and other web-based services while they focus on the needs of their users and their day-to-day business".[1] Google announced an edition for schools, then known as Google Apps for Education, on October 10, 2006.[6]
Need to track the time and work that your employees put in? Consider investing in Time Doctor. This handy app allows you to not only track how many billable hours your employees are working, but also how they are working. With robust reporting tools and screenshot monitoring of worker time, you are sure to increase overall productivity with Time Doctor.
Pocket is a free app for iOS and Android that allows you to store all your ideas, articles, and videos for easy access on your mobile device.  You simply save an article or video you find inspiring and useful to your business to read later.  Content can be saved directly from your browser or you can save it from apps such as Pulse, Flipboard, Twitter or Zite.

This free app is super simple compared to the others on our list, but it's an invaluable tool for SMB owners, freelancers and contractors. CamScanner makes it easy to scan documents using the camera on your Android device. You can then save those documents as PDFs and email or download them directly from the app. The interface takes a minute to get used to, but for a free scanning app, CamScanner is top-notch.
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