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If you are on a Google 'Business' plan or higher, you can also use Google's new 'App Maker' tool. The idea behind this is that it's a 'low-code' way to make bespoke apps that perform functions or automate processes that are specific to your business or organisation. The below video gives a brief overview of the sort of things you can do with App Maker.

In the era of smartphones, just having an up and running website is not enough. According to a recent study, it has shown that more than 45% of Google search results are originating from smartphones. The number is impressive and so is the growth of mobile industry. The need of being available on every Internet enabled device has given birth to mobile application development, which signifies the core development of an app specifically for the smartphones and mobile devices.

The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There's also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification -- helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants.


In terms of user interfaces, the Google apps feel less cluttered than those bundled with Microsoft Office, simply because they are not as feature packed. For example, I personally much prefer working in Google Docs to the desktop version of Word, because there’s no load time whatsoever and only a few menu options to be distracted by. My Google document is always saved to the cloud and I can pick up where I left off on it at any point, on any device.
Asana allows groups of team members to collaborate and focus on specific steps of a project using the user-friendly interface that facilitates communication and project completion. Asana also uses advanced security technologies to preserve the integrity and security of your data, in addition to performing regular backups for easy recovery in the event of data loss.
Google+ is used to let team members "engage and communicate" at "a deeper level", with a stream featuring posts, comments and Communities based on common goals. It "makes it easy for anyone to discuss and share ideas, no matter their team, level or location". It features Collections that make it easy to group posts by topic, in order for users to "show what they know and follow what matters most".[58]
Why do I need it? If managing business accounts is the bane of your existence, this handy app can make it much easier. QuickBooks allows you to send and track invoices on the go, view profit and loss reports, capture photos of receipts and more. Your data is automatically synced across all devices, so you can always keep track of your finances and your business's overall performance.
Custom Mobile Apps are easier to access, unlike a website. As applications are coming with user-friendly interface and easy finding information, it has become easier to access whenever and wherever you want. If the website is not mobile friendly, it becomes very difficult to manage information. Businesses should understand the challenges involved in developing an app which can be accessed swiftly by the users.
Why do I need it? Skype has transformed how we communicate in recent years, but did you know it also offers a business platform? Skype for Business includes voice and video calls over wireless, instant messaging, meetings for up to 250 people and the same easy-to-use interface. No matter where you and your team are located, as long as there's an internet connection, Skype for Business makes communication and collaboration easy.
Shopventory is an easy-to-use and advanced inventory management system for small- to medium-size businesses. You can see profit margins, compare multiple locations, and spot sales trends. For example, Shopventory can identify the items that aren’t selling well, so you know what you should discount — and not restock. It can also help you pinpoint when or where theft might be happening. Keep in mind that payments and point-of-sale software is supported but must be secured separately. Currently Shopventory offers payment processing support for Square, PayPal Here, Shopify, Clover, and Vend. Users love that the app helps them stay up to speed, even when they’re not in the office.
The reason behind companies adopting a mobile strategy is to increase their brand value as well as to use it as a source to maximise revenue. If you have a kickass mobile marketing strategy and enable your users to visit your application more often, you need a call to action option to convert the visit into customers. Customers are spending less time in decision making before purchasing anything. A call to action option can simplify the process and you can add revenue quickly.
Shopventory is an easy-to-use and advanced inventory management system for small- to medium-size businesses. You can see profit margins, compare multiple locations, and spot sales trends. For example, Shopventory can identify the items that aren’t selling well, so you know what you should discount — and not restock. It can also help you pinpoint when or where theft might be happening. Shopventroy integrates with Square and users love that the app helps them stay up to speed, even when they’re not in the office.
This is one of the most important things that a business owner must focus on.  Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out in excess of 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers. With a referral program, you can incentivize your customers to refer you new business and help to take you viral.
Whether it’s Evernote or another note-taking application, you’ll want some cloud-based way of writing quick memos to check back with later. Running a small business is a busy endeavor, and planning-oriented small business apps like these help you make sure never to forget a golden idea or let an important contact’s information slip through your fingers.

With Slack’s instant messaging platform, you can organize your team’s conversations into separate private or public channels or send a direct message. The app also makes it easy to drag, drop and share images, PDFs and other files right in the chat. It automatically indexes and archives any message, notification or file, and there’s no limit to how many users your business can add.
Need to track the time you spend doing essential tasks vs. the time you spend scrolling through your social media feeds? Then RescueTime might be the perfect app for you. This personal analytics app allows you to see weekly reports of how you spend time on the internet, mobile device, and more. It also allows you to set goals for how you spend your time so you can build better digital habits and get more work done.

This productivity app makes instant messaging work-friendly. Instead of holding unnecessary meetings or typing twice as many emails up as anyone needs to, you can just shoot a quick slack over to one of your employees—and get an answer just as fast. With a free trial and a premium version with additional features, Slack is well worth trying, especially since they claim to increase productivity by 32%.
Fuze is dedicated to providing high-quality business communication. From voice conference calls, through media sharing, to video presentations, Fuze allows people to connect with each other smoothly. The principle is that distance shouldn’t disrupt your business activity. Whether you are working from a home office and collaborating with freelancers or getting in touch with investors and clients in other countries, Fuze brings you all together to get the job done.
Slack is a free (with optional paid tiers) chat app that's ideal for teams. You can create channels for different topics or members, send direct messages, host video calls without leaving the app, search archived conversations, and drag and drop images, videos and PDFs. One major reason Slack is so popular with SMBs is because it can integrate with more than 1,500 different apps, including Salesforce, Dropbox, Google Drive, Concur, Asana and Trello.
Just like the flagship desktop version of Microsoft Office, Office Mobile for Office 365 subscribers is a bit pricey. The price is very much worth it if you spend a lot of time using Microsoft Office on your desktop already.  Office Mobile For Office 365 simply makes the process of creating and editing documents more convenient by syncing in the cloud through multiple devices. The Office Mobile app works on iOS, Android and Windows Phone.
Bridging the gap between desktop and mobile is a real challenge when you're a B2B business owner on the run. Between word documents, images, and spreadsheets, it's difficult to make sure you can access everything you need when you're on the run. This is where dropbox comes in. The platform allows you to keep all your content in one place so that you can bring up presentations, documents, and other files even when you're on the go. Available on iOS and Android devices, Dropbox makes sure that everything you need to review for your perfect pitch is always available. Price: Free 

The G Suite Marketplace (formerly Google Apps Marketplace), launched in 2010,[68][69] is an online store with business-oriented cloud applications that augment G Suite functionality. The Marketplace lets administrators browse for, purchase, and deploy integrated cloud applications.[70] It comprises the Business Tools, Productivity, Education, Communication, and Utilities categories.[71]
Avoid unnecessary trips to the post office with the Weengs app. The company’s couriers come to your door to pick up what you need to send out to your customers. Weengs will pick up your items, package them in perfectly tailored boxes that help cut down on the extra dimensions that affect delivery costs, and then use their algorithms to find the best-priced shipping method.
Mobile apps today are much like websites were 15 years ago, and like 15 years ago when websites were cost-prohibitive to small- and medium-size businesses, mobile apps seem to have that stigma today. That is no longer the case. Do it yourself mobile app platforms now level the playing field, and smaller enterprises can now have all of the features of a Fortune 500 company's mobile strategy at a fraction of the price.

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Another organizational powerhouse, Evernote is one of the most popular free, business-friendly apps out there. Evernote is ideal for organizing your personal and professional life side by side, thanks to the ability to create different notebooks, clip web articles, insert media (including video), search old notes based on keywords, share notebooks for collaboration while locking down private notes, create to-do lists and perform lightweight project management, scan documents with your camera, create and search handwritten notes, and access info across all your devices. Evernote is increasingly adding functionality for team collaboration and third-party integrations, and the paid features are worth checking out.
Social media marketing is by now an inseparable part of small biz management. It can get distracting, though, especially when you’re trying to juggle multiple things at once. That’s just what Buffer is for. This app integrates your social channels into one place and allows you to schedule posts across all of them. You can plan your social posts ahead of time, queue them all nicely and analyze their performance.
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