The reason behind companies adopting a mobile strategy is to increase their brand value as well as to use it as a source to maximise revenue. If you have a kickass mobile marketing strategy and enable your users to visit your application more often, you need a call to action option to convert the visit into customers. Customers are spending less time in decision making before purchasing anything. A call to action option can simplify the process and you can add revenue quickly.
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All these easy to download business-oriented mobile apps lets you take good control of your everyday business finances, communications, operations, time management and many more. No matter you are running a small business for years or just landed at the scene recently, these mobile apps will help you stay on top of your business at every time, and everywhere you go.
This is the simplest question, but possibly the most difficult to answer. It may be tempting to reach customers at all hours, but exactly how will you benefit? You should know before embarking on this journey, so your expectations are not unrealistic. In the above example of an app with rewards and discounts, the business benefits by enticing customers to shop again and again. On the other hand, if you’re a personal trainer, your goal may be to establish yourself as an expert or to build a community around your brand. Your app may be in place simply as support for your business, so tracking ROI may not be as simple, but you should still be able to define what success means for your app.
Zoho Books manages invoices and quotes, tracks payments, and allows you to upload expense receipts right from your phone or tablet. Users appreciate that the program is simple to use and doesn’t require any training. Plus, you can easily track time and bill from your device, and access business invoices. Business owners appreciate that with the app’s real-time updates, their multilocation workers can see the same info all the time, reducing communication errors. They also like that its friendly user interface makes it easy to build an estimate and convert to an invoice with one click.
If you’re constantly getting on planes and using rental cars, the TripIt app is worth a download. It organizes all your travel plans in one place and sends you real-time alerts about any changes. It can also help you find alternate flights, and even snag the best seat. After your flight is booked, simply email travel confirmations to [email protected] to instantly create a travel schedule on your devices. TripIt’s app for small businesses allows you to view your entire itinerary when you’re offline, which means you can save money by avoiding roaming charges when you’re traveling abroad. The pro version also features real-time flight alerts throughout your trip — so you can stay in the know whenever you’re on the go. TripIt’s users call it a must-have app for all flyers. 

If you’re in business, you know that mobile is where the action’s at today—just look at the stats. Since 2008, the average smartphone user has gone from spending just a few minutes a day on his device to spending nearly three hours each day consuming mobile digital media. In 2014, mobile use topped desktop use for the first time, and that trend is only growing year over year.
Once you’ve identified a company you’re interested in, you’ll likely move on to a pre-research or “discovery” stage, as opposed to jumping straight into development. Clutch’s recent survey on app development cost found that nearly 70% of app development companies require this stage. A discovery stage is typically conducted before an app development company commits to building the full app with you. During the discovery stage, you and the app development company might:
Working with remote employees, freelancers, or third party vendors? Don't fuss with mailing or faxing contracts back and forth. With DocuSign, you can easily collect signatures and other sensitive information in an easy, secure way. It even integrates with other popular business apps and platforms, including Salesforce  (CRM - Get Report) and Google (GOOG - Get Report) .
Need immediate access to documents, images and other media? The Dropbox mobile app is an excellent way to carry the entirety of your cloud storage in your pocket. It has a straightforward and user-friendly interface that makes it highly convenient. And it’s not just a storage app. Your entire team can access the files, add comments and edits and collaborate dynamically.
Having a hard time keeping track of your business expense? You’re not alone. But there’s hope! Whether you’re on the road or in your office, Expensify will help you record your expenses by integrating real-time receipt capturing, credit card reports, mileage tracking and more. This app will make accounting easier, support you during the busy tax season and help save some money too!
While this article contains a great list of applications, many of which I do use, it contains factual errors that make me question the accuracy of the content. Applications like Daylite Touch are not free. For that particular one, it is free to download, but the cost is $49.99 per device per year, plus the cost of Daylite and Daylite Server on your Mac in order to use your own data. The free version just allows you to test sample data to preview the application.
Times have truly changed and it’s imperative for any business to quickly adapt with the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And majority of smart, forward-thinking entrepreneurs are taking advantage of this mobile apps phenomenon to further improve their business. Here are 5 ways mobile apps can help you grow your business:
In an August 2011 review, PC World's Tony Bradley wrote that "the value of a rival platform such as Google Apps hinges on how compatible it is with Microsoft Office formatting conventions and file types", praising Google for having "gone to great lengths to improve fidelity with Microsoft Office, but it hasn't gone far enough", criticizing "many features" for being reformatted, including "tables of contents, footnotes, or inserted images". Bradley praised Google's collaborative apps, writing that it was "besting what Microsoft offers in Office 365". Regarding the price, he wrote that "Google's package is the best value. The annual pricing of $50 per user per year makes it about a third less per user per year than Office 365, yet it boasts equivalent functionality sufficient for most small and medium organizations".[95]
Google states that "we do not collect, scan or use your G Suite data for advertising purposes and do not display ads in G Suite, Education, or Government core services". Furthermore, it states that "the data that companies, schools and government agencies put into our G Suite services does not belong to Google. Whether it's corporate intellectual property, personal information or a homework assignment, Google does not own that data and Google does not sell that data to third parties".[78]
3.       Act as a marketing tool – More than just an application, a mobile app can double as a valuable marketing tool. How? It can be easily integrated with Facebook, Twitter, Foursquare and other social media sites. That means, with a single tap, customers can share with their network your app and or their experience with your company, which can then offer you free publicity. Plus, using push notification, you can quickly send upcoming promotions or special events to your customers and prospects.
Almost anyone that has a smartphone or tablet is continuously looking for ways to improve their professional life through apps. To get things done efficiently every day, you should be equipped with the right digital tools.  Apps that show you a financial dashboard or that can pull up your travel itinerary right away can prevent you from having to scramble for data from thousands of e-mail attachments in your inbox.  This is why I have curated a list of ten business apps that are highly recommended.

Keeping up with the news is nearly impossible if you're a B2B business owner who is constantly on the go. Even when you do have time to check up on your favored publication, you might often find that what you're looking for or interested in is nowhere to be found. This is particularly problematic if breaking news has to do with your business and you miss out on an opportunity to capitalize on it through PR initiatives. The best way to remedy this problem is to download the iOS and Android app Flipboard. Flipboard gathers content from social networks, news publications, and blogs to display stories, articles, blog posts, videos, and other content in a magazine-like format. When you first use Flipboard you subscribe to topics you're interested in so that you can be sure the app is giving you content that is relevant to you. Price: Free


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