Another organizational powerhouse, Evernote is one of the most popular free, business-friendly apps out there. Evernote is ideal for organizing your personal and professional life side by side, thanks to the ability to create different notebooks, clip web articles, insert media (including video), search old notes based on keywords, share notebooks for collaboration while locking down private notes, create to-do lists and perform lightweight project management, scan documents with your camera, create and search handwritten notes, and access info across all your devices. Evernote is increasingly adding functionality for team collaboration and third-party integrations, and the paid features are worth checking out.

Social media is still a somewhat new medium (relatively speaking) and many small businesses are just starting to test their own Facebook and Twitter accounts. This is a free way to gain exposure for your app. The competition here is steep, though, and it’s not just about your retail competitors. When users are on social media, they usually aren’t looking to make a purchase. They are there to catch up with friends, check on what’s happening in the world or post updates about what is happening in their lives. This puts your profiles in direct competition with numerous things that your audience may find more interesting (sorry).


There’s also something else you might want to consider about giving your team access to the desktop apps: habit or human nature. Most people like to work with tools they're familiar with, and, given the long history of Microsoft Office products, your team is likely to plump for the locally installed versions of the Office 365 products over the cloud-based, collaborative tools it also provides. This will possibly encourage 'local' or offline working at the expense of the more collaborative cloud approach (and working offline can throw up some security headaches too).
Mona Bushnell is a New York City-based Staff Writer for Business News Daily and Business.com. She has a B.A. in Writing, Literature, and Publishing from Emerson College and has previously worked as an IT Technician, a Copywriter, a Software Administrator, a Scheduling Manager and an Editorial Writer. Mona began freelance writing full-time in 2014 and joined the Business.com team in 2017.
Google+ is used to let team members "engage and communicate" at "a deeper level", with a stream featuring posts, comments and Communities based on common goals. It "makes it easy for anyone to discuss and share ideas, no matter their team, level or location". It features Collections that make it easy to group posts by topic, in order for users to "show what they know and follow what matters most".[58]
Once you’ve decided an app is the right step for your business, it’s time to get down to the nuts and bolts of planning your app. Depending on the size of your organization, the usual first step is to appoint an app team—a group of stakeholders that represents the major business functions in your organization. For most, this means a representative from the C-suite, your marketing department head, and someone from IT who understands the development and support process.
Having a hard time keeping track of your business expense? You’re not alone. But there’s hope! Whether you’re on the road or in your office, Expensify will help you record your expenses by integrating real-time receipt capturing, credit card reports, mileage tracking and more. This app will make accounting easier, support you during the busy tax season and help save some money too! 

Although it’s a bit expensive, AccuPOS Restaurant is one of those small business apps that you just can’t live without once you’ve tried it. It integrates with QuickBooks, Sage, and plenty of other accounting apps, as well as other point-of-sale programs. With this restaurant-specific app, you can make paying the bill more efficient, simplify your food order system, and give your customers the best experience possible.
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Having a hard time keeping track of your business expense? You’re not alone. But there’s hope! Whether you’re on the road or in your office, Expensify will help you record your expenses by integrating real-time receipt capturing, credit card reports, mileage tracking and more. This app will make accounting easier, support you during the busy tax season and help save some money too!
Google Drive keeps you and your team's files in one safe and accessible location whether you are in or out of the physical office. The types of files can range from photos, designs, charts, documents, recordings, videos and much more. Google starts you with 15 GB of free storage, and you can connect with different coworkers to allow them access to your various files. Individuals can view, download, and collaborate on any file that you want, making teamwork easier than ever. The most beneficial aspect is that you can access your drive from anywhere whether it is a computer, tablet, or smartphone, making it the perfect fit for managing your business even when you are not in the actual office. Price: Free with In-App Purchase options
With the G Suite Business plan, you get unlimited storage, which is extremely useful to any business that has a need to store large files in the cloud. Although Microsoft Office 365’s 1TB limit (which applies to most of its plans) sounds very generous, you’d be surprised how quickly you can burn through 1TB of storage if you’re uploading large image, video or audio files to the cloud.

From shopping to providing general information, apps serve multiple functions. But, the biggest one is that they keep a business right at the fingertips of the customers, giving entrepreneurs a chance to easily reach out to their target audience and efficiently promote their products and services. The added advantage of having a business app is that it boosts your marketing efforts to a greater extent.


You may be scared to partner with a nearshore or offshore app development company. However, the best offshore or nearshore companies will have the software and processes in place to ensure smooth communication and collaboration, no matter how many miles away they are located. Just be sure you properly research the company to make sure this is true.
If your business is looking to improve its communication and collaboration, look no further than Asana. The web-based and mobile app lets you view all tasks and projects and follow progress on the Asana board, and you can share notes, upload files and communicate without having to rely on email. Asana also integrates with Google Drive and Dropbox to attach files, and with Slack for communication to post updates to a Slack messaging channel.  
A mobile app can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now to interact with your local businesses. Business owners with the insight to adopt this marketing channel early display their ability to understand where their customers are and how to effectively engage with them. The move to mobile is not new, but the ability for small- and medium-size businesses to adopt a marketing channel like this is.
Square Point of Sale allows you to accept payments wherever your business takes you. Essentially, you can turn any iPhone, iPad, or major Android device into a mobile POS that accepts credit and debit cards (including EMV chip cards) and mobile payments like Apple Pay. The Square Point of Sale app is free to download and you can use it as either a mobile POS on a smartphone or on a tablet at your counter. With Square Point of Sale, just swipe a payment and see money in your account in two business days or less. If you need your funds even faster, for 1% of the deposit amount, you can opt for instant deposits to get paid as soon as the same day.** Users love that they get paid quickly. Square’s magstripe card readers are offered free of cost, and once you start swiping, payment processing fees are only 2.75% of each transaction for all major credit cards.
Hope now you understood the importance of mobile apps in business. So, how are you planning to start? You have two options. Either you build it by yourself by hiring experts or you can outsource it to specialists who has already build market leading mobile applications. Either way, you plan, a mobile app is going to be a standard component of any business in the future. The mobile strategy you make today is going to decide your future credibility.
Keeping up with the news is nearly impossible if you're a B2B business owner who is constantly on the go. Even when you do have time to check up on your favored publication, you might often find that what you're looking for or interested in is nowhere to be found. This is particularly problematic if breaking news has to do with your business and you miss out on an opportunity to capitalize on it through PR initiatives. The best way to remedy this problem is to download the iOS and Android app Flipboard. Flipboard gathers content from social networks, news publications, and blogs to display stories, articles, blog posts, videos, and other content in a magazine-like format. When you first use Flipboard you subscribe to topics you're interested in so that you can be sure the app is giving you content that is relevant to you. Price: Free
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