Mobile presence is the need of the hour. Any business that’s developing a business presence has a fundamental question: Should we develop a web app or mobile app? To clarify the differences, a web app is simply a website that took a mobile-first approach and is designed to be viewed and used on a smartphone. Mobile apps, on the other hand, need to be downloaded and installed via an app store and those gain and use access to your system resources. Web apps function like mobile apps, but from the comfort of the phone’s browser.
The reason behind companies adopting a mobile strategy is to increase their brand value as well as to use it as a source to maximise revenue. If you have a kickass mobile marketing strategy and enable your users to visit your application more often, you need a call to action option to convert the visit into customers. Customers are spending less time in decision making before purchasing anything. A call to action option can simplify the process and you can add revenue quickly.

The leading mobile wallet app that is transforming how small businesses process credit card payments and how customers complete purchases. Using the app interface and a convenient card reader, Square provides the ultimate transaction solution that is loved by both biz owners and their clients. If your business has a physical location where you make any type of sales – from products to coffee to concert tickets – Square is going to be your best friend. 

Shopventory is an easy-to-use and advanced inventory management system for small- to medium-size businesses. You can see profit margins, compare multiple locations, and spot sales trends. For example, Shopventory can identify the items that aren’t selling well, so you know what you should discount — and not restock. It can also help you pinpoint when or where theft might be happening. Shopventroy integrates with Square and users love that the app helps them stay up to speed, even when they’re not in the office.
Harvest is a time management app for iOS, Android, Mac or PC that offers advanced features for time and expense tracking, reporting, project budget alerts, timesheet approvals, app integrations and more.  The app helps you to effectively manage your time with real-time access to a simple interface that provides tools that ensure business profitability.
Xero’s accounting app helps with taking care of bills and expenses, paying your employees and managing your purchase orders. Your data is saved in the cloud, so you can access it from your phone, tablet or laptop; that also means that if any of your devices are ever lost or stolen, you won’t lose any of your information. Xero’s accounting app helps busy business owners handle expenses quickly and easily, even letting them see their cash flow in real time. Users call it a life-saving accounting app and love that it’s easy to use. Xero offers its app for small businesses free for the first 30 days.
Gary Marshall of TechRadar commented in 2016 that "Where Office tries to do everything imaginable, Google's suite is much more basic. That said, it's much more powerful than it was when the package debuted in 2006, but the emphasis on simplicity and speed remains." Marshall wrote that "We wouldn't want to craft a massive, complicated manuscript in Google Docs, but then that isn't what Docs is designed to do. It's a fast and user-friendly way to create everyday documents and to share them with colleagues and clients", and that fellow service Google Sheets "covers the most common Excel functions [...] but doesn't have the power of Microsoft's offering". Marshall praised collaboration for being "effortless", and praised importing of external file formats and making those editable and collaborative for being a "big selling point".[96]
Use your in-app community to offer contextual and customized content to your users, sharing tips and tricks, and giving them a platform to network with each other – that will further complement their experience in your app, boosting its retention rates. Remember a perfect Mobile Application for your Business can change fortunes. If you are able to manage your app & engage your audience, your app can be a successful bet for your business growth.
Reduce email back-and-forth (and thus improve productivity) with Slack, a real-time messaging, archiving, and collaborative tool for teams. It’s especially helpful when everyone’s not in one place. Slack’s business app offers a variety of messaging options, including direct messaging, group chats, and private channels that cannot be joined or viewed by others. It also allows you to drag and drop files, so you can seamlessly share information without having to switch to email. Current users love that you can divide by topics, and that it’s easy to utilize on the go.
With WebEx you will never miss a meeting again, regardless of where you are. It allows you to host and attend meetings and organize online events all from your tablet or mobile app. You can keep in touch with your team and office no matter where you are. You can even share files, message, and video conference everyone through the platform that keeps all of your team's activity synced and stored across all devices. For companies that have teams dispersed through multiple locations, or even if you are just working from home one day, you will never have to feel out of reach, or out of touch, with the rest of the individuals you need to communicate with. Price: Free
One of the first major communication apps, Skype is still our favorite free small business app for hosting video conference calls and chatting in general. You can take Skype on the go with the Android app, which allows you to use the front-facing camera on your phone or tablet and stay connected with your team no matter where you (or they) are. One of Skype's best features is the ability to call non-Skype users, and even international numbers, at a competitive rate through the Skype Credit program.
Businesses that rely on point-of-sale purchases should consider using Square. Square is a popular and user-friendly mobile app that enables small businesses to accept and process credit card payments, monitor inventory, and manage employee access. Moreover, this mobile credit card processing app comes with a free swipe reader and integrates with other financial apps such as QuickBooks.
Like Trello and Asana, Basecamp is a project management and team communication software that enables users to track and oversee both daily and ongoing tasks, share files, and centralize all your company’s modes of communication in one place. But we bumped Basecamp up on the list because of its app’s slightly higher reviews than Trello’s and Asana’s on the iTunes app and Google Play stores, plus its lower price.

However, Microsoft’s email storage limits are more generous than the numbers suggest, thanks to a feature called ‘auto-expanding archiving.’ This allows you to archive old emails to an archive which is essentially unlimited in size. It’s slightly more complicated than just having an inbox which is unlimited in size — a reasonable amount of configuration is involved — but it does mean that, as with the G Suite Business plan, you ultimately don’t have to worry about inbox storage limits on any Microsoft Office 365 plans.
Basecamp is the most well-known project-management app of this trio, and it might be the easiest to use of the bunch. The interface is streamlined and intuitive, and it’s easy to invite collaborators, chat within projects, attach files, create checklists, and track your progress. You can also create helpful workflow calendars that keep everyone on track and on the same page.
Why do I need it? The Thrive Small Business App tracks your business' performance in real time. Through the app's user-friendly interface you can access current sales, profitability and social media data. Gain an understanding of the significant events and developments affecting your business and sales so you can make informed decisions about its direction and future.
Harvest is a time management app for iOS, Android, Mac or PC that offers advanced features for time and expense tracking, reporting, project budget alerts, timesheet approvals, app integrations and more.  The app helps you to effectively manage your time with real-time access to a simple interface that provides tools that ensure business profitability.
Square enables users to manage a business from anywhere by accepting credit cards using a free card reader and free point of sale tools. Square takes a 2.75% cut for all major credit cards without merchant accounts or hidden fees. The funds from swiped payments are deposited into your bank account within 1-2 business days. On the iPad version of the Square Register app, the user interface looks like a traditional cash register.
A mobile app plays a major role in establishing a smooth connection between a brand and its audience. With a mobile app, your customers can not only get easy access to your products, services, and contact information, it also helps you instantly resolve their queries, on the fly. In addition, it also helps you deliver quality services, thus adding value to your business.

Even the tiniest businesses can accept credit cards thanks to Square. Once you download the free app, you can sign up to receive a credit card reader dongle (for free) in the mail. Once the dongle arrives, you can plug it directly into your Android device, and voila, you have a portable POS system at your disposal. While there are similar apps out there, Square is our favorite because it's easy to use and the flat-rate pricing (regardless of card type and whether you run a card as credit or debit) is ideal for small businesses.


If you don't already use QuickBooks and you're in the market for an affordable, user-friendly accounting solution, we highly recommend trying it out. The company offers a free 30-day trial, and even users with the entry-level SaaS subscription ($10 per month) get full access to the mobile QuickBooks app. Through the app, you can access customer information, send invoices, save photos of receipts, manage late invoices, send email estimates, track expenses and more. [Interested in small business accounting software? Check out our best picks, which include QuickBooks as our favorite overall.]
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