When the first part of the app is done, before making it live- test properly. Check all the features and functionalities. Hire beta testers so that they can identify bugs & design flaws. If your users get the impression of an unpolished app, then it won’t take much time for them to delete your app from the mobile. Performance testing, usability testing, functionality testing, installation testing are few major testing items. Compatibility testing is very crucial so that your app can work and displayed correctly on each of the platforms that you targeted.
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There's also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification -- helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants. 

iWork is a nice, 'clean' set of productivity tools; as with the G Suite apps, you'll encounter a more minimalistic interface than in MS Office. As with both Office and G Suite, you can use iWorks in a browser on any device and collaborate in real time with other users; desktop apps (Pages, Numbers and Keynote) are also available, but these work with Apple products only. The good news is that these apps are free — but you will need to potentially pay for iCloud storage so that you can store your files somewhere.
Why do I need it? Signing important business documents when you're constantly on the go can be a hassle. Instead of printing, signing, scanning and emailing paperwork, HelloSign offers a straightforward way to send and receive contracts to make the process easier. This app allows you to scan documents or import PDF files using your phone, create a realistic signature with your fingertip and submit the signed document via email.
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The working environment that you are hoping to deploy G Suite and Office 365 in should also be factored into your final decision. If your organisation uses a wide mix of devices and operating systems, then you could potentially make life easier for your users by plumping for G Suite, which is designed to run online (ideally in a web browser but apps are available for all the major OS devices).

If you have an online website, you should be running some kind of analytics software so that you can keep track of everything on your website and who is visiting. Google Analytics is a great solution for desktop users, but what are B2B business owners on the run supposed to do? Until recently, there wasn't much - but now Google has come out with a Google Analytics app for iOS and Android devices. Everything you'd need from regular Google Analytics is there: real-time data, acquisition data, audience insights, behavior, and conversions. As users continue to access the internet on mobile devices it's nice to know that you can make sure that your website is performing as it should be while you're on the run. Price: Free


Fuze is dedicated to providing high-quality business communication. From voice conference calls, through media sharing, to video presentations, Fuze allows people to connect with each other smoothly. The principle is that distance shouldn’t disrupt your business activity. Whether you are working from a home office and collaborating with freelancers or getting in touch with investors and clients in other countries, Fuze brings you all together to get the job done.
Earlier, you needed to hire a mobile app development company and pay a lot to get a mobile app created from scratch. However, with the advancement in technology and introduction of app builders in the market, creating an app has become a Do-It-Yourself task. With business app maker, you can easily and cost-effectively create your own app in a matter of minutes and publish it globally on all the major app stores!

The online version of MS Word lets you work in a similar fashion, it has to be said — but it feels just a little bit more ‘fussy’ and in my experience takes a bit longer to load. But it is unquestionably much better — as you might expect — for editing MS Office documents and saving them intact and without formatting problems (as discussed above, although you can save to MS Office format using G Suite, you can often end up with formatting issues).


Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
Conversely, if you create a working environment where your organisation only uses browser-based applications that save documents to the cloud, then your data is arguably more secure (so long as you have backup procedures in place) and your team are more likely to make fuller use of collaboration features. You could argue that the Google apps — due to their cloud-only nature — are likelier to nudge people in this direction.
Businesses of all sizes and functions use Google Apps for Business to take advantage of Gmail storage, mobile email access and security. Companies can customize Google Apps to fit their business concerns and tailor the interface to their own look and feel. Administrators can connect Google Apps to their existing user directory and authentication system. Plus, if the business wants to continue using its current email service, Google Apps can run alongside it or administrators can rout mail from the existing solution to Google Apps for Business.
If you need project management more than contact management, give Asana a try. The project management app was initially used by Facebook employees to track tasks and enable effective team collaboration without sending dozens of back and forth emails. Nowadays, the app offers multiple features, including task assignment and scheduling, task updating, and reminder sending. Asana helps reduce emails related to project management, giving your team more time to work on the actual task at hand.
Great article! I would add that it's important to create long-form, quality content. Sometimes it can be tempting, especially to new content creators, to crank out short pieces stuffed with keywords. Not only is that not useful to the audience, it's not going to get you anywhere in terms of search engine rankings either. The goal should be to create educational content that is useful and engaging; that will help build your brand and, over time, push you up in the search engine rankings as well.
This is a team chat service which helps to talk to one another. This app provides a free service for an unlimited number of users which can be very helpful for any business irrespective of the size. Moderators can create various channels for different topics. The service supports the upload of practically any format of file, which enables easy transfer of files to other employees.
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