This is a common question for SMEs with limited resources and budgets. The great thing is that mobile marketing with websites and apps is not an either/or proposition; in fact, a mobile website and native app work hand in hand to accomplish your marketing objectives and advance your revenue goals. Here’s a look at the functionality and advantages of both mobile websites and a mobile apps.
It’s a fact: customer loyalty programs work. That’s why you need Belly, one of those small business apps that has the potential to change your entire business. In addition to the email and social media marketing and analytics software it comes with, Belly’s main offering is a custom-tailored loyalty program. Does one of your customers love a specific item or meal? Great! You can design their points program specifically around what they prefer—and improve your chances of repeat customers.
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You Need a Budget, or YNAB, works a lot like Level Money, only you have to pay to upgrade after a free trial month. Instead of using it to constantly monitor your budget, you could have it take a deep dive into your finances and figure out the plan you should follow—plus, you can take this company’s free classes to learn even more about managing your finances.  
Mobile presence is the need of the hour. Any business that’s developing a business presence has a fundamental question: Should we develop a web app or mobile app? To clarify the differences, a web app is simply a website that took a mobile-first approach and is designed to be viewed and used on a smartphone. Mobile apps, on the other hand, need to be downloaded and installed via an app store and those gain and use access to your system resources. Web apps function like mobile apps, but from the comfort of the phone’s browser.
However, that shouldn’t deter you entirely from using G Suite, because it is possible to open Microsoft Office documents using them, and even save files created with G Suite to Microsoft Office format. The problem with working this way however is that you can’t always preserve the exact formatting of Office files when you edit and save them using a Google app.
Google Docs, Google Sheets and Google Slides are respectively a word processor, a spreadsheet and a presentation program. The three programs originate from company acquisitions in 2006,[38][39][40] and are today integrated into Google Drive. They all serve as collaborative software that allow users to view and edit documents, spreadsheets and presentations together in real-time through a web browser or mobile device. Changes are saved automatically, with a revision history keeping track of changes. There is also the capability to set user permission levels to designate who can view, comment or edit the document as well as permissions to download the specific document. Google Forms, meanwhile, is a tool that allows collecting information from users via a personalized survey or quiz. The information is then collected and automatically connected to a spreadsheet. The spreadsheet is populated with the survey and quiz responses.[41]
All plans provide you with with the desktop versions of the Microsoft Office product suite (Word, Excel, Powerpoint etc.) except for the ‘Business Essentials’ and ‘E1’ plans, which only provide the online ones. So if a key motivation behind choosing Office 365 is to avail of the desktop apps as well as the cloud features — a big advantage of using Office 365 over G Suite — make sure you avoid those particular plans.
Times have truly changed and it’s imperative for any business to quickly adapt with the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And majority of smart, forward-thinking entrepreneurs are taking advantage of this mobile apps phenomenon to further improve their business. Here are 5 ways mobile apps can help you grow your business:

Dropbox keeps all your business files (like documents and images) safe, synced, and easy to share. It’s an excellent organizational and collaborative tool for teams. It only downloads files when you need to access them, so it won’t eat up all your storage. More than 500 million businesses use Dropbox to store and share files for their business. This includes the more than 150,000 businesses, like Pinterest, Intuit, and Hyatt Hotels, that use their paid service.

How much of a big deal this is for you will depend on the nature of your business: if you are expected by clients to routinely provide them with extensively, immaculately formatted MS Office files then you’re not always going to be able to do that with G Suite. But if you just need to occasionally open an MS Office file, or send something basic over to a client in MS Office format, you would usually be able to make do perfectly well with Google’s suite of products.


Why do I need it? Skype has transformed how we communicate in recent years, but did you know it also offers a business platform? Skype for Business includes voice and video calls over wireless, instant messaging, meetings for up to 250 people and the same easy-to-use interface. No matter where you and your team are located, as long as there's an internet connection, Skype for Business makes communication and collaboration easy.

With Deputy, you can build an employee schedule in seconds, track your team’s hours and manage your labour costs in real time. The app also allows managers to message employees, employees to chat with coworkers in real time or leave messaging threads to be read and commented on later, where they can request time off or trade shifts. Geolocation ensures employees are where they need to be when they need to be there. It’s also convenient for employees, since it gives them better access to schedules, shift trades, shift covers, time off requests and availability.

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