If you are interested in a particular app development company, ask them for examples of prior projects similar to yours, and how they handled the projects. You can also conduct client research yourself by reading the in-depth client reviews on the company’s Clutch profile, this is a good source of past project successes and potential project obstacles.
Need more proof? In November 2013, Google released research mapping the path to purchase for mobile customers across nine verticals, including restaurants, travel, fashion, health, automotive, and home and garden. The results were surprising: Only 48 percent of users began their journey using mobile search, far below the percentage using search on a desktop.
When you run a small business, everything is about your company. You live, sleep, and breathe your business. So if you can shave some time, energy, and stress off any travel plans you make, it’s probably worthwhile to your bottom line. TripIt will help you consolidate all your tickets, receipts, and travel plans in one place, and offers free, pro, and team versions.

Mobile apps have various features for various industries. E.g. you are into service industry like online food retail, healthcare, salon, spa, laundry etc. A mobile app can be helpful for your target customers to book an appointment. Then you can use push notifications or messages to update them about their appointment. Mobile payment is one of the most popular online payment option now-a-days. Small businesses can integrate payment option in their mobile app and can collect direct payments through credit cards, debit cards, online payment or payment through any third party. Mobile payments are user friendly, secure and very fast.

As a small business owner, you probably wish you could be in two places at once—and one of those places is likely the office. Luckily, there’s an app for that: LogMeIn allows users safe, remote access to their home and work computers (both Mac and PC) when they’re on the go, from either their phones or tablets. With this business app, you can access every desktop capability on your phone or tablet, including editing files and printing.
5.       Generate more income – A mobile application with order fulfillment ability can readily provide another revenue channel, aside from your website and or brick and mortar store. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps/clicks. But wait, there’s more! You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.
As a small business owner, you are in charge of so much: finances, project management, communications, marketing, and hiring — to name a few. Encountering issues from one or more of these departments is just your typical day in the office. However, putting out fires can consume a considerable amount of time and energy. Why get held back by day-to-day concerns when some of the best mobile apps can make your life much easier and your business more successful?
Another storage and file sharing option, Google Drive, lets you keep all files related to your business in one place that you can access from your laptop, tablet or phone. You can also set sharing permissions to allow people to view, comment or edit documents and you can view files offline. Documents are accessible from any device, and business owners love that they can collaborate safely with clients anywhere.
A mobile app has access to built-in features of devices and this helps to enhance the customer experience. Let’s take push notifications, for example. These can be sent at any time and users don't have to be in the app or using their devices to receive them. They can show the latest sports scores, download coupons or let a user know about an event, such as a flash sale.
I was going to implement a loyalty program in my retail business -- that was my "aha" moment. After looking for a solution with little success, I decided to build it myself. Since then, the mobile app space has grown in leaps and bounds, and there are several companies a small business owner could turn to to develop a mobile-based loyalty program -- BuildFire, Mobile Roadie and Siberian Pro and the company I founded Mass Mobile Apps are all among them. When looking for a company to produce your mobile app, look for people you can work with and who understand what your needs as a business owner are.

Trello is a free app (with optional paid tiers) that's a must-download for entrepreneurs, side-hustlers and professionals who want to stay organized at the office and at home. The lightweight project management features allow you to create workflows and invite other users to collaborate on projects. Users can also assign tasks to themselves (and others), comment on ongoing projects, attach relevant files from Google Drive or Dropbox, and upload photos and videos. There's also a handy checklist for to-dos, boards to organize multiple projects side by side, and the ability to work offline.

This all-in-one accounting software platform is a one-stop-shop for everything finance. The beauty of Wave is that it expertly combines all of the great features of Expensify and InDinero, but has a robust free plan that is perfect for freelancers and small businesses that are just getting off the ground. Wave offers sales tracking, invoicing, mobile receipt tracking, employee payment, account reporting, and more. You can even pay for pro bookkeeping services if needed.
As a small business owner, you probably wish you could be in two places at once—and one of those places is likely the office. Luckily, there’s an app for that: LogMeIn allows users safe, remote access to their home and work computers (both Mac and PC) when they’re on the go, from either their phones or tablets. With this business app, you can access every desktop capability on your phone or tablet, including editing files and printing.
Why do I need it? The Thrive Small Business App tracks your business' performance in real time. Through the app's user-friendly interface you can access current sales, profitability and social media data. Gain an understanding of the significant events and developments affecting your business and sales so you can make informed decisions about its direction and future.

Keeping in mind different needs, we’ve chosen the apps that can be enormously helpful in simplifying various tasks. With these modern apps on your radar, you will be able to run your business right from your fingertips. Whether it’s managing emails intelligently, taking control of projects or planning the tasks perfectly, they can keep your workflow in sync with your high demand.
Once you’ve identified a company you’re interested in, you’ll likely move on to a pre-research or “discovery” stage, as opposed to jumping straight into development. Clutch’s recent survey on app development cost found that nearly 70% of app development companies require this stage. A discovery stage is typically conducted before an app development company commits to building the full app with you. During the discovery stage, you and the app development company might:

Another outstanding Intuit app for SMBs, Gusto offers an all-in-one place to manage payroll, benefits and human resources. Unlike other payroll solutions, Gusto was built specifically for small businesses, and the bright visual interface is easy to use even if you have no experience with payroll software. The Core (entry-level) Gusto plan starts at $39 a month (plus $6 for each additional user), and the mobile app is included in that price.


Times have truly changed and it’s imperative for any business to quickly adapt with the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And majority of smart, forward-thinking entrepreneurs are taking advantage of this mobile apps phenomenon to further improve their business. Here are 5 ways mobile apps can help you grow your business:
Another storage and file sharing option, Google Drive, lets you keep all files related to your business in one place that you can access from your laptop, tablet or phone. You can also set sharing permissions to allow people to view, comment or edit documents and you can view files offline. Documents are accessible from any device, and business owners love that they can collaborate safely with clients anywhere.

But, as you likely already know, there are millions of productivity and business apps—plus lots of software with accompanying apps—out in the digital marketplace. So, to narrow down that seemingly endless store, we made a list of the best business apps that only include the highest user reviews—and really make the biggest difference in workflow, according to our research.
Why do I need it? Signing important business documents when you're constantly on the go can be a hassle. Instead of printing, signing, scanning and emailing paperwork, HelloSign offers a straightforward way to send and receive contracts to make the process easier. This app allows you to scan documents or import PDF files using your phone, create a realistic signature with your fingertip and submit the signed document via email.
If you need project management more than contact management, give Asana a try. The project management app was initially used by Facebook employees to track tasks and enable effective team collaboration without sending dozens of back and forth emails. Nowadays, the app offers multiple features, including task assignment and scheduling, task updating, and reminder sending. Asana helps reduce emails related to project management, giving your team more time to work on the actual task at hand.

In essence there is a small saving to be made at the lower end of the pricing bands by plumping for Microsoft’s ‘‘Business Essentials’ over the G Suite ‘Basic’ plan (although you will need to bear in mind that the Microsoft product requires an annual commitment); but at the ‘enterprise’ level, the Office 365 ‘E1’ plan comes in $8 higher per month than the G Suite 'Business' plan (and again, you’ll have to pay upfront for the year for the Microsoft product too).
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
Social media is still a somewhat new medium (relatively speaking) and many small businesses are just starting to test their own Facebook and Twitter accounts. This is a free way to gain exposure for your app. The competition here is steep, though, and it’s not just about your retail competitors. When users are on social media, they usually aren’t looking to make a purchase. They are there to catch up with friends, check on what’s happening in the world or post updates about what is happening in their lives. This puts your profiles in direct competition with numerous things that your audience may find more interesting (sorry).
The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There's also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification -- helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants.
Great article! I would add that it's important to create long-form, quality content. Sometimes it can be tempting, especially to new content creators, to crank out short pieces stuffed with keywords. Not only is that not useful to the audience, it's not going to get you anywhere in terms of search engine rankings either. The goal should be to create educational content that is useful and engaging; that will help build your brand and, over time, push you up in the search engine rankings as well.
However, that shouldn’t deter you entirely from using G Suite, because it is possible to open Microsoft Office documents using them, and even save files created with G Suite to Microsoft Office format. The problem with working this way however is that you can’t always preserve the exact formatting of Office files when you edit and save them using a Google app.
The best secure managed file transfer services aren't just designed to send large files from desktop to desktop. With Citrix ShareFile Business, you can share from Android, BlackBerry, iOS, and Windows mobile devices. For administrators, it also offers excellent device management functionality, enabling IT to instantly disable and wipe devices when necessary.
Businesses that rely on point-of-sale purchases should consider using Square. Square is a popular and user-friendly mobile app that enables small businesses to accept and process credit card payments, monitor inventory, and manage employee access. Moreover, this mobile credit card processing app comes with a free swipe reader and integrates with other financial apps such as QuickBooks.

Need immediate access to documents, images and other media? The Dropbox mobile app is an excellent way to carry the entirety of your cloud storage in your pocket. It has a straightforward and user-friendly interface that makes it highly convenient. And it’s not just a storage app. Your entire team can access the files, add comments and edits and collaborate dynamically.
Having a hard time keeping track of your business expense? You’re not alone. But there’s hope! Whether you’re on the road or in your office, Expensify will help you record your expenses by integrating real-time receipt capturing, credit card reports, mileage tracking and more. This app will make accounting easier, support you during the busy tax season and help save some money too!
For many users, the most significant difference between these plans will involve file storage. With the G Suite 'Basic' plan, users are restricted to 30GB of file storage; but — as long as there are 5 or more G Suite users in your organisation — there are no limits on the 'Business' plan (if you have a 'Business' plan but have less than 5 users on it, file storage is restricted to 1TB per user).
Xero’s accounting app helps with taking care of bills and expenses, paying your employees, and managing your purchase orders. Your data is saved in the cloud, so you can access it from your phone, tablet, or laptop; that also means that if any of your devices are ever lost or stolen, you won’t lose any of your information. Xero’s accounting app helps busy business owners handle expenses quickly and easily, even letting them see their cash flow in real time. Users call it a life-saving accounting app and love that it’s easy to use. Xero offers its app for small businesses free for the first 30 days.

From February 10, 2006, Google started testing "Gmail for Your Domain" at San Jose City College, hosting Gmail accounts with SJCC domain addresses and admin tools for account management.[5] On August 28, 2006, Google launched Google Apps for Your Domain, a set of apps for organizations. Available for free as a beta service, it included Gmail, Google Talk, Google Calendar, and the Google Page Creator, which was later replaced with Google Sites. Dave Girouard, then Google's vice president and general manager for enterprise, outlined its benefits for business customers: "Organizations can let Google be the experts in delivering high quality email, messaging, and other web-based services while they focus on the needs of their users and their day-to-day business".[1] Google announced an edition for schools, then known as Google Apps for Education, on October 10, 2006.[6]
This productivity app makes instant messaging work-friendly. Instead of holding unnecessary meetings or typing twice as many emails up as anyone needs to, you can just shoot a quick slack over to one of your employees—and get an answer just as fast. With a free trial and a premium version with additional features, Slack is well worth trying, especially since they claim to increase productivity by 32%.
Keeping up with the news is nearly impossible if you're a B2B business owner who is constantly on the go. Even when you do have time to check up on your favored publication, you might often find that what you're looking for or interested in is nowhere to be found. This is particularly problematic if breaking news has to do with your business and you miss out on an opportunity to capitalize on it through PR initiatives. The best way to remedy this problem is to download the iOS and Android app Flipboard. Flipboard gathers content from social networks, news publications, and blogs to display stories, articles, blog posts, videos, and other content in a magazine-like format. When you first use Flipboard you subscribe to topics you're interested in so that you can be sure the app is giving you content that is relevant to you. Price: Free

Another young San Francisco based company, MyCrowd QA, can help you with the bug-testing process. In a couple of minutes and for a few bucks, MyCrowd will conduct a bug hunt on an app. In a matter of hours, they’ll send back a list of bugs. Best of all, you will only pay for the bugs you approve. Because MyCrowd draws on more than 30,000 contingent workers around the world who compete to find bugs, their approach is faster and less expensive – as much as 75 percent cheaper – than that of their competitors.


With WebEx you will never miss a meeting again, regardless of where you are. It allows you to host and attend meetings and organize online events all from your tablet or mobile app. You can keep in touch with your team and office no matter where you are. You can even share files, message, and video conference everyone through the platform that keeps all of your team's activity synced and stored across all devices. For companies that have teams dispersed through multiple locations, or even if you are just working from home one day, you will never have to feel out of reach, or out of touch, with the rest of the individuals you need to communicate with. Price: Free
Time Doctor is a time tracking tool that monitors the billable hours of your employees and contractors. Whenever users are logged in, the app records the time they spend on a task or a project while taking screenshots. This enables you to see how much time is being spent on a particular task so you can make necessary staffing adjustments. In addition, Time Doctor integrates with many other popular apps, including Asana, QuickBooks, Freshbooks and Slack.
Every good B2B business should have a CRM in place to keep your sales efforts efficient and profitable. Salesforce is a great option if you're still looking for a stable CRM to put in place - not only because it has a great desktop version, but because it has a fantastic mobile version too! Everything you need to access in your regular desktop CRM is included with the mobile version, allowing any B2B owner on the go to make sure that the business is staying profitable and that sales are continuing to get made. Price: Free
This one will be tricky for some small business owners to answer, but don’t be quick to answer with a no. Even if you’re just selling stuff, you can create a mobile app that combines fun and social elements with rewards and discounts. Give this some creative thought before you dismiss the idea of a mobile app. And if you’re unsure, keep reading. Inspiration may strike before you reach the end of this post.

Another option is HTML path. It supports any kind of smartphone. It is also a cross-platform option which businesses can focus and use some of the few services that can deliver different versions for different platforms. To engage a large number of users, businesses can go for the HTML5 approach. But HTML5 apps are usually slower as compared to other platform apps.

I decided to write this second article based on all the additional recommendations I received, with the emphasis on mobile applications focused on helping small businesses. Some of these mobile applications are completely free and some of them are freemium (free for basic version, then you pay for an upgraded version).  Which mobile apps do you love? What other apps are the real deal that we might have missed?  Send us your comments and suggestions!


If you need project management more than contact management, give Asana a try. The project management app was initially used by Facebook employees to track tasks and enable effective team collaboration without sending dozens of back and forth emails. Nowadays, the app offers multiple features, including task assignment and scheduling, task updating, and reminder sending. Asana helps reduce emails related to project management, giving your team more time to work on the actual task at hand.
Expensify makes employee expense reports less of a drag (and a time drain). You can import expenses directly from a credit card to generate free expense reports. To record an expense, you just take a picture of it with your phone, and the app reads the receipt and creates the expense. Managers can approve reports online and reimburse directly to a checking account. Expensify has over 2.5 million users worldwide. Users call the app a time-saver that helps expenses get reimbursed quickly.
Named a leader by Forrester, Hootsuite is a very popular social media management tool for organizations. The mobile app is free for up to three social media accounts, and it allows you to schedule posts to some of the most popular platforms, including Twitter, Facebook, LinkedIn and Instagram. It gets 4.1 stars on Google Play and 4.5 stars on the App Store.

The online version of MS Word lets you work in a similar fashion, it has to be said — but it feels just a little bit more ‘fussy’ and in my experience takes a bit longer to load. But it is unquestionably much better — as you might expect — for editing MS Office documents and saving them intact and without formatting problems (as discussed above, although you can save to MS Office format using G Suite, you can often end up with formatting issues).
Social media marketing is by now an inseparable part of small biz management. It can get distracting, though, especially when you’re trying to juggle multiple things at once. That’s just what Buffer is for. This app integrates your social channels into one place and allows you to schedule posts across all of them. You can plan your social posts ahead of time, queue them all nicely and analyze their performance.
Most businessmen and businesswomen have come to understand that the manner in which marketing is conducted has been altered by advancements in technology – and one of the biggest ways in which this is evident is through the use of mobile marketing. But while most people hoping to market their products to consumers understand that mobile marketing is valuable, many of these same people fail to grasp the nuances that go into a successful mobile marketing launch!

Harvest is a time management app for iOS, Android, Mac or PC that offers advanced features for time and expense tracking, reporting, project budget alerts, timesheet approvals, app integrations and more.  The app helps you to effectively manage your time with real-time access to a simple interface that provides tools that ensure business profitability.
One of the first major communication apps, Skype is still our favorite free small business app for hosting video conference calls and chatting in general. You can take Skype on the go with the Android app, which allows you to use the front-facing camera on your phone or tablet and stay connected with your team no matter where you (or they) are. One of Skype's best features is the ability to call non-Skype users, and even international numbers, at a competitive rate through the Skype Credit program.
One important thing to note is that the G Suite 'Business' plan only provides you with unlimited file storage if you buy more than 5 user accounts. Otherwise you're restricted to 1TB per user. This is a bit of a shame really, as it renders Google's cheaper storage feature a bit less attractive to ‘solopreneurs’, or small companies with less than 5 employees. (Microsoft’s unlimited storage on its only kicks in when you have 5+ users too.)
You’ve probably heard of Square, that tech startup changing the world of small business apps—and improving how small businesses process credit card transactions. Use your phone or tablet to swipe a customer’s credit card—all for free, including both the Square app and the card-swiping hardware they’ll send you—and simply pay a flat 2.75% fee each transaction.    
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Your company is only as good as the software on which it runs. Unfortunately, there are so many tools from which to choose that the selection process can be quite daunting. This is especially true for selecting mobile applications, many of which are inherently tied to desktop software. Unfortunately, you can't ignore this pressing need. Your business doesn't just run on a desktop, in an office, on weekdays, from 9-5. Your business is a 24/7 operation and it needs to be treated as such. Mobile applications allow you to operate with this mentality. 
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