Email marketing is a 24/7 job. Tools like MailChimp make it easy to launch campaigns from a mobile device. With just a few taps you can create the same campaign on your mobile device that you would have created from your desktop. You can even monitor campaign progress, edit subscriber profiles, and run multivariate reports, all from your handheld device.
The Slack app offers user friendly features that allow you to easily communicate using the drag and drop feature that easily adds files and images to any conversation.  You can choose to use the free version or upgrade to more advanced features for as little as £6.40 per month per user with no limit to the number of users you can add.  The features also include unlimited app integration, full message history archive, and group calling.
Thankfully, we've put this list together to help you choose the right mobile apps for your business. This list covers everything from human resources (HR) to data management to communication. It is by no means complete; new mobile apps launch every day that you can use to improve operations. However, it's chock full of the best tools we've tested here in our labs. Happy hunting.
Thanks for this Sean. Starting my own business now and even though there are tons of software out there I started using some from your list. Wanted to add my two cents here as well. Since I drive for my business I needed to track my mileage and ended up finding Everlance (https://www.everlance.com). This can be really helpful for anyone else looking to keep the mileage expenses organized.
Social media is still a somewhat new medium (relatively speaking) and many small businesses are just starting to test their own Facebook and Twitter accounts. This is a free way to gain exposure for your app. The competition here is steep, though, and it’s not just about your retail competitors. When users are on social media, they usually aren’t looking to make a purchase. They are there to catch up with friends, check on what’s happening in the world or post updates about what is happening in their lives. This puts your profiles in direct competition with numerous things that your audience may find more interesting (sorry).
Mobile apps today are much like websites were 15 years ago, and like 15 years ago when websites were cost-prohibitive to small- and medium-size businesses, mobile apps seem to have that stigma today. That is no longer the case. Do it yourself mobile app platforms now level the playing field, and smaller enterprises can now have all of the features of a Fortune 500 company's mobile strategy at a fraction of the price.

Disclaimer: NerdWallet strives to keep its information accurate and up to date. This information may be different than what you see when you visit a financial institution, service provider or specific product’s site. All financial products, shopping products and services are presented without warranty. When evaluating offers, please review the financial institution’s Terms and Conditions. Pre-qualified offers are not binding. If you find discrepancies with your credit score or information from your credit report, please contact TransUnion® directly.
You’ve probably heard of Square, that tech startup changing the world of small business apps—and improving how small businesses process credit card transactions. Use your phone or tablet to swipe a customer’s credit card—all for free, including both the Square app and the card-swiping hardware they’ll send you—and simply pay a flat 2.75% fee each transaction.    
Running a small business usually requires delegating tasks to several talented people — think designers, copywriters, project managers, your significant other. If you don’t have the right tools to keep everyone on the same page, it’s easy to miscommunicate. The following apps will help you share files, organize ideas, and stay up-to-date on your team’s work.

You may be scared to partner with a nearshore or offshore app development company. However, the best offshore or nearshore companies will have the software and processes in place to ensure smooth communication and collaboration, no matter how many miles away they are located. Just be sure you properly research the company to make sure this is true.


This all-in-one accounting software platform is a one-stop-shop for everything finance. The beauty of Wave is that it expertly combines all of the great features of Expensify and InDinero, but has a robust free plan that is perfect for freelancers and small businesses that are just getting off the ground. Wave offers sales tracking, invoicing, mobile receipt tracking, employee payment, account reporting, and more. You can even pay for pro bookkeeping services if needed.
Avoid unnecessary trips to the post office with the Weengs app. The company’s couriers come to your door to pick up what you need to send out to your customers. Weengs will pick up your items, package them in perfectly tailored boxes that help cut down on the extra dimensions that affect delivery costs, and then use their algorithms to find the best-priced shipping method.

Google+ is used to let team members "engage and communicate" at "a deeper level", with a stream featuring posts, comments and Communities based on common goals. It "makes it easy for anyone to discuss and share ideas, no matter their team, level or location". It features Collections that make it easy to group posts by topic, in order for users to "show what they know and follow what matters most".[58]
The best strategy to grow your business is to care about your user suggestions & their feedbacks. For this, you need to be very active as a service provider & also in resolving user related issues. This became easy through an app. Share content with your users across various channels only what they want to see. Run customized campaigns and reach your target audience.

We have previously written about being aware of what your competitors are doing, and this still applies when you are wondering whether or not to launch a mobile app. If any of your competitors have a mobile app, they are already benefiting in ways that you are not, and if none of them have an app yet it shouldn’t be seen as a reason to not launch your own.


Great article! I would add that it's important to create long-form, quality content. Sometimes it can be tempting, especially to new content creators, to crank out short pieces stuffed with keywords. Not only is that not useful to the audience, it's not going to get you anywhere in terms of search engine rankings either. The goal should be to create educational content that is useful and engaging; that will help build your brand and, over time, push you up in the search engine rankings as well.
Putting out fires is an inevitable part of being a small business owner. Fortunately, the above 13 best mobile apps can help you automate tasks and increase efficiency in your day-to-day activities. These finance, communications, operations and time management, online marketing, and hiring mobile apps not only reduce the likelihood of errors, but they also help you stay on top of your business wherever you go.
Time Doctor is a time tracking tool that monitors the billable hours of your employees and contractors. Whenever users are logged in, the app records the time they spend on a task or a project while taking screenshots. This enables you to see how much time is being spent on a particular task so you can make necessary staffing adjustments. In addition, Time Doctor integrates with many other popular apps, including Asana, QuickBooks, Freshbooks and Slack.
Social media marketing is by now an inseparable part of small biz management. It can get distracting, though, especially when you’re trying to juggle multiple things at once. That’s just what Buffer is for. This app integrates your social channels into one place and allows you to schedule posts across all of them. You can plan your social posts ahead of time, queue them all nicely and analyze their performance.
Tom's Hardware's James Gaskin wrote that "like most Google products, it can claim the cleanest and most minimal interface in the market", and "No other suite except Office 365 can get close to the ease of collaboration Google provides. And even Microsoft's product trails by a wide margin as changes only appear in real-time in Word 2016, not the other apps". Conclusively, he wrote: "The progress made between the first Google App release and now has been considerable. As the world moves to more and more mobile computing, Google has a distinct advantage. But tradition dies hard, and those who build more than basic documents, spreadsheets, and presentations will remain tied to their desktops and laptops for the time being."[98]

We want to hear from you and encourage a lively discussion among our users. Please help us keep our site clean and safe by following our posting guidelines, and avoid disclosing personal or sensitive information such as bank account or phone numbers. Any comments posted under NerdWallet's official account are not reviewed or endorsed by representatives of financial institutions affiliated with the reviewed products, unless explicitly stated otherwise.
Mobile apps have various features for various industries. E.g. you are into service industry like online food retail, healthcare, salon, spa, laundry etc. A mobile app can be helpful for your target customers to book an appointment. Then you can use push notifications or messages to update them about their appointment. Mobile payment is one of the most popular online payment option now-a-days. Small businesses can integrate payment option in their mobile app and can collect direct payments through credit cards, debit cards, online payment or payment through any third party. Mobile payments are user friendly, secure and very fast.
TripIt consolidates your travel plans into a single, master itinerary that you can access at any time and on any device, regardless of the website you use to buy your ticket. Users forward all their travel emails to TripIt, and the app takes it from there. You can also check departure times and delays, find directions to the airport and view weather reports.
It is always tough to decide whether your business needs a Mobile App Development or a Mobile Website Development. Both of these are completely different from each other when it comes to target audience. A mobile website is just a mobile version of your business website, where anyone can browse your business information, on the other hand a mobile app can be helpful to increase your product visibility as well as sales.
This is the first question that you should ask yourself before deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. Keep this thing in mind. You can use a mobile app for various purpose. If you are into retail business, a mobile app can be very helpful for sales. If you are into telecom business, an app can be helpful for customer engagement & support. An app can help your users understand your offerings and benefits more.
Another organizational powerhouse, Evernote is one of the most popular free, business-friendly apps out there. Evernote is ideal for organizing your personal and professional life side by side, thanks to the ability to create different notebooks, clip web articles, insert media (including video), search old notes based on keywords, share notebooks for collaboration while locking down private notes, create to-do lists and perform lightweight project management, scan documents with your camera, create and search handwritten notes, and access info across all your devices. Evernote is increasingly adding functionality for team collaboration and third-party integrations, and the paid features are worth checking out.

With the TSheets app, you can track your employees’ hours, see who’s currently working, and manage employees from any mobile device. It also features an easy way to approve paid time off, vacations, and timesheets. TSheets comes with a variety of features to help make business finances easier, like automatic overtime alerts and multilocation management. Approved timesheets easily integrate with QuickBooks to make your business accounting a breeze. For Square sellers, TSheets integrates easily with your Square POS system too, so employees can clock in and out right on your Square Stand by entering their unique four-digit passcode. Small business owners like the simplicity and adaptability of the app, and the fact that it syncs with their online accounts.
Google Enterprise, the company's business product division, was officially renamed Google for Work on September 2, 2014. Eric Schmidt, then Google's executive chairman said, "we never set out to create a traditional 'enterprise' business—we wanted to create a new way of doing work (...) so the time has come for our name to catch up with our ambition".[23]
Vend is a point-of-sale (POS) app for iPad, PC, and Mac that allows small business owners to grow their business online.  The app also provides ecommerce and inventory management functions in addition to customer loyalty features. Vend is also ideal for startup businesses seeking to promote their products using the same technology as large retailers use.
Why do I need it? Email marketing is an effective and affordable way for your business to stay in touch with its customers. With the MailChimp app installed on your smartphone, you can manage your email marketing strategy whenever and wherever you want. Start and build a customer database, track subscriber activity, preview drafts of upcoming campaigns, check out reports and a whole lot more. By monitoring trends in customer engagement and campaign success you'll be well placed to continue growing your business.
This free app is super simple compared to the others on our list, but it's an invaluable tool for SMB owners, freelancers and contractors. CamScanner makes it easy to scan documents using the camera on your Android device. You can then save those documents as PDFs and email or download them directly from the app. The interface takes a minute to get used to, but for a free scanning app, CamScanner is top-notch.
Google Docs, Google Sheets and Google Slides are respectively a word processor, a spreadsheet and a presentation program. The three programs originate from company acquisitions in 2006,[38][39][40] and are today integrated into Google Drive. They all serve as collaborative software that allow users to view and edit documents, spreadsheets and presentations together in real-time through a web browser or mobile device. Changes are saved automatically, with a revision history keeping track of changes. There is also the capability to set user permission levels to designate who can view, comment or edit the document as well as permissions to download the specific document. Google Forms, meanwhile, is a tool that allows collecting information from users via a personalized survey or quiz. The information is then collected and automatically connected to a spreadsheet. The spreadsheet is populated with the survey and quiz responses.[41]
Whether it’s Evernote or another note-taking application, you’ll want some cloud-based way of writing quick memos to check back with later. Running a small business is a busy endeavor, and planning-oriented small business apps like these help you make sure never to forget a golden idea or let an important contact’s information slip through your fingers.

Stream is a video service which allows people in your organization can upload, view, and share videos securely (for example recordings of classes, meetings, presentations, training sessions, or other videos that aid your team's collaboration). Microsoft Stream also makes it easy to share comments on a video, tag timecodes in comments and descriptions to refer to specific points in a video and discuss with colleagues. It also automatically transcribes video content using speech recognition software, making videos more ‘searchable’ using text queries.


This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.

Why do I need it? In the modern business world an organised social media strategy is crucial to online success. This is where HootSuite can help – it's the most popular social media management app worldwide allowing you to share and schedule posts on Facebook, Instagram, Twitter and LinkedIn. The AutoSchedule feature saves time by spreading content over a number of days, while the analytics tools help you track the success of your social media strategy.


Why do I need it? Skype has transformed how we communicate in recent years, but did you know it also offers a business platform? Skype for Business includes voice and video calls over wireless, instant messaging, meetings for up to 250 people and the same easy-to-use interface. No matter where you and your team are located, as long as there's an internet connection, Skype for Business makes communication and collaboration easy.

Billing itself as “the ultimate timer,” Toggl is a team-based timekeeper you can use to record billable hours, export timesheets, and more. It works on mobile as well as desktop—and syncs with your workflow management apps like Trello and Asana. It’s also free for any number of accounts and projects, offers sub-grouping of team members and assignments, and more.
The Kanban board is conveniently separated into columns which can be customized to fit your workflow processes.  The board allows you to easily see at a glance a comprehensive overview of all current work tasks and projects. Additionally, you can collaborate in real-time, stay updated with the mobile web app, track the time spent on tasks and projects, and access advanced analytics and reporting. 

FreshBooks lets you create personalized, professional-looking invoices to match your business; automatically bill your clients for recurring invoices; and accept credit cards on your mobile device. Other useful features include the ability to track and organize expenses from anywhere and create customizable business reports, such as profit and loss statements. FreshBooks works on PCs, iOS and Android devices.
Even if you’ve tamed your own to-do lists, many businesses need an in-depth system to help them keep their customers straight. Customer relationship management apps, or CRMs, help you keep track of everything related to your customers — contact information, past and pending purchases, and anything else it’s essential to know about a client. Here are a few solid bets:
Shopify is a total point-of-sale system including an app, an app store, and a card reader that lets users safely accept a range of payment methods. If you’re selling in a brick-and-mortar store, you can choose to buy the chip and card reader, which accepts chip and magnetic swipe cards; or the tap, chip, and swipe reader, which accepts chip and magnetic cards, as well as contactless payment methods like Apple and Android Pay.
Shopventory is an easy-to-use and advanced inventory management system for small- to medium-size businesses. You can see profit margins, compare multiple locations, and spot sales trends. For example, Shopventory can identify the items that aren’t selling well, so you know what you should discount — and not restock. It can also help you pinpoint when or where theft might be happening. Shopventroy integrates with Square and users love that the app helps them stay up to speed, even when they’re not in the office.
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

If as a business owner you have decided to build a mobile app for your business, then next you have to figure out the reason behind building the app or in other words type of app. This is where your product managers should step forward. To build a successful mobile application, a robust app strategy is required so that the business can identify the purpose of the application and how it can help their users as well as their business growth.


Dropbox is available in a free version. The Dropbox for Business plan offers more features along with a free 30-day trial.  Once the trial expires, the cost for the Standard plan is £10.01 per user per month starting with 3 users and 2TB of storage.  The Advanced plan is offered for £16.02 per user per month starting with 3 users and unlimited storage.
Even if you’ve tamed your own to-do lists, many businesses need an in-depth system to help them keep their customers straight. Customer relationship management apps, or CRMs, help you keep track of everything related to your customers — contact information, past and pending purchases, and anything else it’s essential to know about a client. Here are a few solid bets:
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake. 

Zoho Books manages invoices and quotes, tracks payments and allows you to upload expense receipts right from your phone or tablet. Users appreciate that the program is simple to use and doesn’t require any training. Plus, you can easily track time and bill from your device, and access business invoices. Business owners will benefit from the app’s real-time updates which let their multilocation workers can see the same info all the time, reducing communication errors. The friendly user interface makes it easy to build an estimate and convert to an invoice with one click.
We live in a fantastic time to be a small business owner. Technology continues to introduce new tools and functionalities that make virtually each and every aspect of business management more simple and efficient. Small business apps and tools are opening new horizons of growth. Twenty years ago, business owners had to struggle with tasks that were beyond their professional expertise, or otherwise outsource them and spend large sums. Today, they can do so much themselves, like creating a professional website for their businesses (no matter how computer-savvy they are), taking bookings and payments, managing complex budgets and more.
Why do I need it? Email marketing is an effective and affordable way for your business to stay in touch with its customers. With the MailChimp app installed on your smartphone, you can manage your email marketing strategy whenever and wherever you want. Start and build a customer database, track subscriber activity, preview drafts of upcoming campaigns, check out reports and a whole lot more. By monitoring trends in customer engagement and campaign success you'll be well placed to continue growing your business.

In its native China, Huawei already operates without the Play Store, owing to Google’s absence from the market. But even there, Huawei would suffer from not having a close working relationship with Google. All of its fellow Chinese rivals would get earlier access to the next version of Android while Huawei would have to wait for the AOSP code to be made available to the public. The Chinese consumer is probably the least sensitive to operating system updates and upgrades, given how WeChat has evolved to be an OS and ecosystem atop Android, but Huawei would still be at a disadvantage in one of the world’s most competitive phone markets.


This is the simplest question, but possibly the most difficult to answer. It may be tempting to reach customers at all hours, but exactly how will you benefit? You should know before embarking on this journey, so your expectations are not unrealistic. In the above example of an app with rewards and discounts, the business benefits by enticing customers to shop again and again. On the other hand, if you’re a personal trainer, your goal may be to establish yourself as an expert or to build a community around your brand. Your app may be in place simply as support for your business, so tracking ROI may not be as simple, but you should still be able to define what success means for your app.
If you’re in business, you know that mobile is where the action’s at today—just look at the stats. Since 2008, the average smartphone user has gone from spending just a few minutes a day on his device to spending nearly three hours each day consuming mobile digital media. In 2014, mobile use topped desktop use for the first time, and that trend is only growing year over year.

Need to track the time you spend doing essential tasks vs. the time you spend scrolling through your social media feeds? Then RescueTime might be the perfect app for you. This personal analytics app allows you to see weekly reports of how you spend time on the internet, mobile device, and more. It also allows you to set goals for how you spend your time so you can build better digital habits and get more work done.


With the advancement of technology and ever the expanding reach of the internet, businesses are finding it difficult to address the grievances of their customers in real-time, and meet their towering expectations. It's critical for businesses to provide high quality services in a quick turnaround time; multi-tasking of operations is the way to go, and mobile apps are helping business do that.
Advertiser Disclosure: Some of the products that appear on this site are from companies from which QuinStreet receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. QuinStreet does not include all companies or all types of products available in the marketplace.
Use your in-app community to offer contextual and customized content to your users, sharing tips and tricks, and giving them a platform to network with each other – that will further complement their experience in your app, boosting its retention rates. Remember a perfect Mobile Application for your Business can change fortunes. If you are able to manage your app & engage your audience, your app can be a successful bet for your business growth.
×