Melanie is a luxury home stager, real estate agent, and real estate investor with CURATED in Miami, Fla. She has always been fascinated with technology and previously wrote about mobile apps, accumulating millions of views on her articles. She now specializes in real estate and shares insights for realtors, investors, and contractors. Follow Melanie's projects on Instagram @thinkcurated. To learn more, visit thecurated.group.
As a small business owner, you probably wish you could be in two places at once—and one of those places is likely the office. Luckily, there’s an app for that: LogMeIn allows users safe, remote access to their home and work computers (both Mac and PC) when they’re on the go, from either their phones or tablets. With this business app, you can access every desktop capability on your phone or tablet, including editing files and printing.
Slack is a free (with optional paid tiers) chat app that's ideal for teams. You can create channels for different topics or members, send direct messages, host video calls without leaving the app, search archived conversations, and drag and drop images, videos and PDFs. One major reason Slack is so popular with SMBs is because it can integrate with more than 1,500 different apps, including Salesforce, Dropbox, Google Drive, Concur, Asana and Trello.
Whether it’s Evernote or another note-taking application, you’ll want some cloud-based way of writing quick memos to check back with later. Running a small business is a busy endeavor, and planning-oriented small business apps like these help you make sure never to forget a golden idea or let an important contact’s information slip through your fingers.
Zoho Books manages invoices and quotes, tracks payments, and allows you to upload expense receipts right from your phone or tablet. Users appreciate that the program is simple to use and doesn’t require any training. Plus, you can easily track time and bill from your device, and access business invoices. Business owners appreciate that with the app’s real-time updates, their multilocation workers can see the same info all the time, reducing communication errors. They also like that its friendly user interface makes it easy to build an estimate and convert to an invoice with one click.
This is one of the most important things that a business owner must focus on. Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out in excess of 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers. With a referral program, you can incentivize your customers to refer you new business and help to take you viral.
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.
While social media isn't always the biggest concern of a B2B business owner, it should still be monitored closely for any user feedback or concerns that might arise. If you're a bigger B2B company, odds are you have an in-house or agency-based social media marketing team that looks after this kind of stuff, but if you're running a smaller business it can be tough to stay informed about what's going on with your social media accounts while you're on the go. The HootSuite app solves all of these issues. It ties in perfectly with the desktop version of the app, and lets you monitor all of your relevant social media accounts in one place - including Facebook, Twitter, and LinkedIn. Twitter home feed, mentions, retweets, the Facebook news feed, and LinkedIn updates are all here, and you can even post content directly from your mobile device. This app is really a must-have for the B2B business owner who wants to stay on top of everything that is happening with his or her business on social media. Price: Free
Slack is perfect for small businesses with employees working remotely. The instant messaging application enables you to organize your team’s workflow into separate channels and allows members to send private messages to each other. In addition, members can drag and drop files right into a channel or private window for easier file sharing. Your conversations are saved, too, as Slack automatically archives all sent messages and files, making it easy to pull up a conversation later.
Businesses of all sizes and functions use Google Apps for Business to take advantage of Gmail storage, mobile email access and security. Companies can customize Google Apps to fit their business concerns and tailor the interface to their own look and feel. Administrators can connect Google Apps to their existing user directory and authentication system. Plus, if the business wants to continue using its current email service, Google Apps can run alongside it or administrators can rout mail from the existing solution to Google Apps for Business.
Almost anyone that has a smartphone or tablet is continuously looking for ways to improve their professional life through apps. To get things done efficiently every day, you should be equipped with the right digital tools. Apps that show you a financial dashboard or that can pull up your travel itinerary right away can prevent you from having to scramble for data from thousands of e-mail attachments in your inbox. This is why I have curated a list of ten business apps that are highly recommended.