A mobile app plays a major role in establishing a smooth connection between a brand and its audience. With a mobile app, your customers can not only get easy access to your products, services, and contact information, it also helps you instantly resolve their queries, on the fly. In addition, it also helps you deliver quality services, thus adding value to your business.
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Xero’s accounting app helps with taking care of bills and expenses, paying your employees and managing your purchase orders. Your data is saved in the cloud, so you can access it from your phone, tablet or laptop; that also means that if any of your devices are ever lost or stolen, you won’t lose any of your information. Xero’s accounting app helps busy business owners handle expenses quickly and easily, even letting them see their cash flow in real time. Users call it a life-saving accounting app and love that it’s easy to use. Xero offers its app for small businesses free for the first 30 days.
In terms of user interfaces, the Google apps feel less cluttered than those bundled with Microsoft Office, simply because they are not as feature packed. For example, I personally much prefer working in Google Docs to the desktop version of Word, because there’s no load time whatsoever and only a few menu options to be distracted by. My Google document is always saved to the cloud and I can pick up where I left off on it at any point, on any device.
Dropbox keeps all your business files (like documents and images) safe, synced, and easy to share. It’s an excellent organizational and collaborative tool for teams. It only downloads files when you need to access them, so it won’t eat up all your storage. More than 500 million businesses use Dropbox to store and share files for their business. This includes the more than 150,000 businesses, like Pinterest, Intuit, and Hyatt Hotels, that use their paid service.
Another outstanding Intuit app for SMBs, Gusto offers an all-in-one place to manage payroll, benefits and human resources. Unlike other payroll solutions, Gusto was built specifically for small businesses, and the bright visual interface is easy to use even if you have no experience with payroll software. The Core (entry-level) Gusto plan starts at $39 a month (plus $6 for each additional user), and the mobile app is included in that price.

This is the first question that you should ask yourself before deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. Keep this thing in mind. You can use a mobile app for various purpose. If you are into retail business, a mobile app can be very helpful for sales. If you are into telecom business, an app can be helpful for customer engagement & support. An app can help your users understand your offerings and benefits more.
This is one of the most important things that a business owner must focus on.  Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out in excess of 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers. With a referral program, you can incentivize your customers to refer you new business and help to take you viral.

Evernote is a great tool for organising all those notes you’re jotting down about your business — as well as your to-do lists. Evernote automatically syncs your data across both mobile and desktop devices, for quick, easy access. Evernote’s business app also makes it easy to store additional media, letting you quickly scan or clip web articles and images. Users appreciate that you can access it or work on your mobile devices even when you’re not online.


If you are on a Google 'Business' plan or higher, you can also use Google's new 'App Maker' tool. The idea behind this is that it's a 'low-code' way to make bespoke apps that perform functions or automate processes that are specific to your business or organisation. The below video gives a brief overview of the sort of things you can do with App Maker.
The G Suite Marketplace (formerly Google Apps Marketplace), launched in 2010,[68][69] is an online store with business-oriented cloud applications that augment G Suite functionality. The Marketplace lets administrators browse for, purchase, and deploy integrated cloud applications.[70] It comprises the Business Tools, Productivity, Education, Communication, and Utilities categories.[71]
Why do I need it? In the modern business world an organised social media strategy is crucial to online success. This is where HootSuite can help – it's the most popular social media management app worldwide allowing you to share and schedule posts on Facebook, Instagram, Twitter and LinkedIn. The AutoSchedule feature saves time by spreading content over a number of days, while the analytics tools help you track the success of your social media strategy.

A mobile app can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now to interact with your local businesses. Business owners with the insight to adopt this marketing channel early display their ability to understand where their customers are and how to effectively engage with them. The move to mobile is not new, but the ability for small- and medium-size businesses to adopt a marketing channel like this is.

Why do I need it? Want to know what your customers or staff really think about your business? Find out with the SurveyMonkey app and create a survey from scratch or using a template to send off via email, text or social media. You can filter, compare and analyse the survey results as they arrive in real time. The data is then displayed in convenient charts and tables to help you better understand the results and what they mean for your small business.
They can get all the latest info, instantly, check sales figures in a tab, check urgent messages and close deals in a much quicker way. It’s a great mobile app that tracks business progress, makes sure that it is going into profit and that sales are growing. Meanwhile, business specialist writers at the 6 Pound Essay also find the Salesforce Mobile app very useful to easily track, trace or monitor small business sales.

On March 28, 2012, Google launched Google Vault, an optional electronic discovery and archiving service for Google Apps for Business customers.[17] And then, on April 24, 2012, Google introduced Google Drive, a platform for storing and sharing files. Each Google Apps for Business user was given 5GB of Drive storage, with the option to purchase more.[18] Later that year, Google announced that the free version of Google Apps would no longer be available to new customers.[19]
I would on balance say that collaboration functionality in G Suite is a bit easier to get your head around than Office 365’s, possibly because the product is 1) less feature packed and 2) was conceived with collaboration as a key feature (Office 365, by contrast, has evolved from being a suite of desktop applications into a solution that features collaborative tools).
While social media isn't always the biggest concern of a B2B business owner, it should still be monitored closely for any user feedback or concerns that might arise. If you're a bigger B2B company, odds are you have an in-house or agency-based social media marketing team that looks after this kind of stuff, but if you're running a smaller business it can be tough to stay informed about what's going on with your social media accounts while you're on the go. The HootSuite app solves all of these issues. It ties in perfectly with the desktop version of the app, and lets you monitor all of your relevant social media accounts in one place - including Facebook, Twitter, and LinkedIn. Twitter home feed, mentions, retweets, the Facebook news feed, and LinkedIn updates are all here, and you can even post content directly from your mobile device. This app is really a must-have for the B2B business owner who wants to stay on top of everything that is happening with his or her business on social media. Price: Free
Using the apps and extensions for multiple platforms, you can access you tasks from anywhere and at any time using a mobile device, web browser, tablet, or laptop.  Additionally, you have access to tools that allow you to visualize your productivity including sub tasks, sub projects, notifications, due dates, recurring dates, reminders, labels and filters, productivity tracking, team collaboration and much more.
Google Enterprise, the company's business product division, was officially renamed Google for Work on September 2, 2014. Eric Schmidt, then Google's executive chairman said, "we never set out to create a traditional 'enterprise' business—we wanted to create a new way of doing work (...) so the time has come for our name to catch up with our ambition".[23]
ProofHub is an all-in-one project management app for iOS and Android that provides a variety of tools for effective task management and time tracking, access to Gantt charts, discussions, reports, file sharing, calendars, notes, proofing and feedback. Additionally, there are functions that connect all your work across different apps with access to chat and business customization with your own logo and domain name.
Why do I need it? The Thrive Small Business App tracks your business' performance in real time. Through the app's user-friendly interface you can access current sales, profitability and social media data. Gain an understanding of the significant events and developments affecting your business and sales so you can make informed decisions about its direction and future.
The Simple Dollar team has used Slack for quick questions and answers. Though it’s not the most intuitive app from the get-go, it allows for easy filtering and searching that make finding what you need a snap. You can create channels for just about any conversation theme: particular projects or clients, general water cooler chat, or whatever else works best for your small business.
Why do I need it? A companion app for Sprout Social account holders managing your Twitter, Facebook, Google+ and LinkedIn profiles and posts. You can view and respond to messages, compose a post or schedule future posts and share content from your feeds. Access extensive analytics tools on the go and find ways to engage with your customers through social media.
Introduced in February 2017, Google Cloud Search enables a "unified search experience" in G Suite. Cloud Search lets users search for information across the entire G Suite product lineup. Users can also search for contacts, with results including the person's contact details, as well as events and files in common. The Cloud Search mobile app features "assist cards", described by Google as "a new way to help you find the right information at the right time. Using Google's machine intelligence technology, these cards can help you prepare for an upcoming meeting or even suggest files that need your attention". Google states that Cloud Search respects file-sharing permissions, meaning that users will only see results for files they have access to. The initial global rollout of Cloud Search introduced the functionality for G Suite Business and Enterprise customers, with Google stating that more functionality will be added over time, including support for third-party applications.[73][74]
Need some professionally-designed marketing materials but don't have a graphic designer on hand? Save yourself the time and money of hiring a freelancer and simply use Canva. This handy tool uses attractive templates and an intuitive interface to create beautiful visual content for your business, ranging from Instagram posts to stunning brochures. You can even utilize Canva for basic photo editing and stock photography shopping.
If your small business is like a lot of others, you already use QuickBooks, or your accountant does. QuickBooks Online has a lot going for it, including a familiar, easy-to-navigate interface and integration with many other services. You can send invoices on the go, view balances, approve estimates, and link to many other services including PayPal.

As noted by TechRepublic in 2013, pricing plans differ in that "Google Apps has a quick and easy pricing plan for their standard Google Apps for Business package: $5 per user per month or $50 per user per year ... In contrast, Office 365 has a multitude of plans (six as of September, 2013) which can be both good and bad since it provides flexibility but also involves some complexity to figure out the best choice". Storage space varies because "Office 365 gives users 50 GB of space in Outlook and 1 TB in OneDrive. Google Apps provides 30 GB of space which is spread among Gmail, Drive and Picasa". And regarding features, it states that "Office 365 has the advantage for plenty of users who have been familiar with Word, Excel and the rest of the gang for years; there is less of a learning curve than with Google Apps if the latter represents a brand new experience ... However, it's also true that Office is notorious for being loaded with complex, unused features which can cause confusion, so the familiarity many will embrace also comes with something of a price, especially if companies are paying for advanced packages not all employees will use. By contrast, Google Apps programs are fairly easy to learn and intuitive, but may feel too awkward for those who are hard-coded to work in Office."[104] Stephen Shankland of CNET wrote in 2014 that "It's hard to compare Google Apps' success to that of Microsoft Office since Google doesn't release revenue or user figures".[105]
If you are on a Google 'Business' plan or higher, you can also use Google's new 'App Maker' tool. The idea behind this is that it's a 'low-code' way to make bespoke apps that perform functions or automate processes that are specific to your business or organisation. The below video gives a brief overview of the sort of things you can do with App Maker.
With each card you create on the board, you can set due dates, create to-do checklists, reminders, notes, upload files and more. Trello improves overall business management by providing an easy way to follow up with various projects and tasks. Then you can easily add comments on specific details and attachments in addition to adding comments to each card on the board.
Being a small business owner of several clothing boutiques for two decades, I was looking to do all of the above. I did a lot of research into how to accomplish those goals. Increasing sales and building a loyal client base were the most important in my search for a solution. It was then that I discovered that businesses with a loyalty program generally do more than 20% more in sales than businesses without one. That was it -- loyalty!
Mint.com makes it easier to tracking all of your spending habits in a single dashboard.  The Mint.com app tells you where you have been spending and how you can save money.  Mint.com also creates a customized budget based on your actual spending.  You can use the Mint app and website to track your bank, credit, loans, mortgages and retirement budgets.
They can get all the latest info, instantly, check sales figures in a tab, check urgent messages and close deals in a much quicker way. It’s a great mobile app that tracks business progress, makes sure that it is going into profit and that sales are growing. Meanwhile, business specialist writers at the 6 Pound Essay also find the Salesforce Mobile app very useful to easily track, trace or monitor small business sales.

TripIt consolidates your travel plans into a single, master itinerary that you can access at any time and on any device, regardless of the website you use to buy your ticket. Users forward all their travel emails to TripIt, and the app takes it from there. You can also check departure times and delays, find directions to the airport and view weather reports.
The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There's also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification -- helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants.
Dropbox keeps all your business files (like documents and images) safe, synced and easy to share. It’s an excellent organisational and collaborative tool for teams. It only downloads files when you need to access them, so it won’t eat up all your storage. More than 500 million businesses use Dropbox to store and share files for their business. This includes the more than 150,000 businesses, like Pinterest, Intuit and Hyatt Hotels, that use their paid service.
You can use PicMonkey, a photo editing app, for things like designing cards, working on website images or quickly cropping photos for social media imagery (Pinterest, Instagram, etc). The tools are intuitive and simple to use, so you don’t need a graphic design background to edit photos. Users say the app’s features make it really simple to edit a picture quickly and make it look professional, and they get amazing results.

Another storage and file sharing option, Google Drive, lets you keep all files related to your business in one place that you can access from your laptop, tablet or phone. You can also set sharing permissions to allow people to view, comment or edit documents and you can view files offline. Documents are accessible from any device, and business owners love that they can collaborate safely with clients anywhere.
Even if you’ve tamed your own to-do lists, many businesses need an in-depth system to help them keep their customers straight. Customer relationship management apps, or CRMs, help you keep track of everything related to your customers — contact information, past and pending purchases, and anything else it’s essential to know about a client. Here are a few solid bets:
The best secure managed file transfer services aren't just designed to send large files from desktop to desktop. With Citrix ShareFile Business, you can share from Android, BlackBerry, iOS, and Windows mobile devices. For administrators, it also offers excellent device management functionality, enabling IT to instantly disable and wipe devices when necessary.
This productivity app makes instant messaging work-friendly. Instead of holding unnecessary meetings or typing twice as many emails up as anyone needs to, you can just shoot a quick slack over to one of your employees—and get an answer just as fast. With a free trial and a premium version with additional features, Slack is well worth trying, especially since they claim to increase productivity by 32%.
Google+ is used to let team members "engage and communicate" at "a deeper level", with a stream featuring posts, comments and Communities based on common goals. It "makes it easy for anyone to discuss and share ideas, no matter their team, level or location". It features Collections that make it easy to group posts by topic, in order for users to "show what they know and follow what matters most".[58]

Introduced in February 2017, Google Cloud Search enables a "unified search experience" in G Suite. Cloud Search lets users search for information across the entire G Suite product lineup. Users can also search for contacts, with results including the person's contact details, as well as events and files in common. The Cloud Search mobile app features "assist cards", described by Google as "a new way to help you find the right information at the right time. Using Google's machine intelligence technology, these cards can help you prepare for an upcoming meeting or even suggest files that need your attention". Google states that Cloud Search respects file-sharing permissions, meaning that users will only see results for files they have access to. The initial global rollout of Cloud Search introduced the functionality for G Suite Business and Enterprise customers, with Google stating that more functionality will be added over time, including support for third-party applications.[73][74]
Why do I need it? Signing important business documents when you're constantly on the go can be a hassle. Instead of printing, signing, scanning and emailing paperwork, HelloSign offers a straightforward way to send and receive contracts to make the process easier. This app allows you to scan documents or import PDF files using your phone, create a realistic signature with your fingertip and submit the signed document via email.
Another storage and file sharing option, Google Drive, lets you keep all files related to your business in one place that you can access from your laptop, tablet or phone. You can also set sharing permissions to allow people to view, comment or edit documents and you can view files offline. Documents are accessible from any device, and business owners love that they can collaborate safely with clients anywhere.
You don't want to miss out on the best candidates for new positions at your company. The best applicant tracking systems let you create new job postings, search for candidates, communicate with candidates and colleagues, and work with recruiters, all from iOS and Android apps. For the best applicant tracking tool for mobile users, check out Zoho Recruit.

Accounting is one of the most challenging (and least exciting) tasks involved with running a business. But small business apps are changing that, and Xero is one of the leaders in that field. Xero allows users to access all of their financial accounts in one place, create expense reports quickly, handle invoice and billing on the go, and so much more, so you can stay on top of your business’ finances.
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