The reason behind companies adopting a mobile strategy is to increase their brand value as well as to use it as a source to maximise revenue. If you have a kickass mobile marketing strategy and enable your users to visit your application more often, you need a call to action option to convert the visit into customers. Customers are spending less time in decision making before purchasing anything. A call to action option can simplify the process and you can add revenue quickly.
Jyotirmay is an Entrepreneur and Technocrat with more than 18 years of experience working at companies like Google, Amazon, Salesforce etc. in different technical leadership roles in the field of Cloud Network Infrastructure and worked in different global branches of these companies, which helped him understand the different work cultures, techniques and values across different continents. At present, he is the CEO of BinaryFolks - A software development company with a specific focus on Cutting Edge SaaS-based Web Application Development and Mobile Application Development.

Accounting is one of the most challenging (and least exciting) tasks involved with running a business. But small business apps are changing that, and Xero is one of the leaders in that field. Xero allows users to access all of their financial accounts in one place, create expense reports quickly, handle invoice and billing on the go, and so much more, so you can stay on top of your business’ finances.
I have a G-suite account where I am the only user. But it does allow you to add any other Domains you happen to own. When you do this , you then get to set up MX records for each of those additional domains and Google then serves the mail. At this point you add the extra domains as part of the primary G-suite Domain Organization. I have google routed mail addresses for each one of those dot coms and Google verifies the secure layer. And yes i do Use WP MAIL SMTP plugin on each of those sites also. All of this and 30GB storage on Drive for AU$5 a month. I am about to up the ante and go the next level at $10 per month which gives me additional function but primarily the 1TB – Unlimited storage on Drive.
This is the first question that you should ask yourself before deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. Keep this thing in mind. You can use a mobile app for various purpose. If you are into retail business, a mobile app can be very helpful for sales. If you are into telecom business, an app can be helpful for customer engagement & support. An app can help your users understand your offerings and benefits more.
You’ve decided to build an app with a professional app development company. The process of selecting an app development company may seem overwhelming for businesses or entrepreneurs, especially for those selecting a company for the first time. Research exists to help you pick the best company for your needs, but where do you start? Clutch recommends considering the following factors when shopping for an app development company:

Even the tiniest businesses can accept credit cards thanks to Square. Once you download the free app, you can sign up to receive a credit card reader dongle (for free) in the mail. Once the dongle arrives, you can plug it directly into your Android device, and voila, you have a portable POS system at your disposal. While there are similar apps out there, Square is our favorite because it's easy to use and the flat-rate pricing (regardless of card type and whether you run a card as credit or debit) is ideal for small businesses.


Being a small business owner of several clothing boutiques for two decades, I was looking to do all of the above. I did a lot of research into how to accomplish those goals. Increasing sales and building a loyal client base were the most important in my search for a solution. It was then that I discovered that businesses with a loyalty program generally do more than 20% more in sales than businesses without one. That was it -- loyalty!
Feeling overwhelmed by social media? Getting your tweets confused with your stories? HootSuite is a terrific tool for social media management that will help you make the most of your activity on multiple channels. Use the HootSuite app to create and schedule social content, follow up on followers who engage with you and measure the success of your social marketing efforts.
The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There's also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification -- helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants.
If you’re constantly getting on planes and using rental cars, the TripIt app is worth a download. It organizes all your travel plans in one place and sends you real-time alerts about any changes. It can also help you find alternate flights, and even snag the best seat. After your flight is booked, simply email travel confirmations to [email protected] to instantly create a travel schedule on your devices. TripIt’s app for small businesses allows you to view your entire itinerary when you’re offline, which means you can save money by avoiding roaming charges when you’re traveling abroad. The pro version also features real-time flight alerts throughout your trip — so you can stay in the know whenever you’re on the go. TripIt’s users call it a must-have app for all flyers.
Time Doctor is a time tracking tool that monitors the billable hours of your employees and contractors. Whenever users are logged in, the app records the time they spend on a task or a project while taking screenshots. This enables you to see how much time is being spent on a particular task so you can make necessary staffing adjustments. In addition, Time Doctor integrates with many other popular apps, including Asana, QuickBooks, Freshbooks and Slack.
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When the first part of the app is done, before making it live- test properly. Check all the features and functionalities. Hire beta testers so that they can identify bugs & design flaws. If your users get the impression of an unpolished app, then it won’t take much time for them to delete your app from the mobile. Performance testing, usability testing, functionality testing, installation testing are few major testing items. Compatibility testing is very crucial so that your app can work and displayed correctly on each of the platforms that you targeted.
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