This is the simplest question, but possibly the most difficult to answer. It may be tempting to reach customers at all hours, but exactly how will you benefit? You should know before embarking on this journey, so your expectations are not unrealistic. In the above example of an app with rewards and discounts, the business benefits by enticing customers to shop again and again. On the other hand, if you’re a personal trainer, your goal may be to establish yourself as an expert or to build a community around your brand. Your app may be in place simply as support for your business, so tracking ROI may not be as simple, but you should still be able to define what success means for your app.
The leading mobile wallet app that is transforming how small businesses process credit card payments and how customers complete purchases. Using the app interface and a convenient card reader, Square provides the ultimate transaction solution that is loved by both biz owners and their clients. If your business has a physical location where you make any type of sales – from products to coffee to concert tickets – Square is going to be your best friend.

ShipStation is a huge time-saver when it comes to your shipping needs. The app features batch label creation and connects to top shipping carriers. The web-based system is hosted in the cloud, and it allows you to process orders, print shipping labels, track shipments, process fulfillment orders, and even get order alerts on your Apple Watch. Small business owners call ShipStation a fast, easy-to-use solution.
Basecamp organizes your project into six categories, not one to-do list like Trello and Asana. With the Basecamp app, your project or team will get: a chatroom, a message board, a documents and images bank, a task list, a calendar, and a recurring check-in system. It’s a slightly different philosophy of workflow management, but just might work better with your team than the other alternatives! 

Power users and big organisations are likely to find the e-Discovery features that the 'Business' and 'Enterprise' plans come with a key feature: these lets you archive all communications in your organisation according to rules you define. This functionality is useful if for legal reasons you need to store an extensive communications history, and dig up old emails sent to or from your team.
Why do I need it? Tired of multiple, back-and-forth email chains with your staff? Slack can save time and increase productivity with real-time communication and collaboration for you and your team. There are several options available to provide easy and efficient communication including direct messages, private channels and group chats. The search function helps you find specific information easily and a drag-and-drop feature allows for file sharing.
Most small business owners can’t afford hiring a personal assistant, but with the Any .do app, you do not need one! Any .do manages your task list, cleverly reminding you of all that needs to be accomplished. The app has a smart system of notifications based on scheduling as well as locations. The easy-to-use interface helps you categorize tasks to streamline their completion, and you can add and edit tasks through written or voice command. It will remember it all so you don’t have to.
If you are a small business looking for office space, Nomad is a free app that allows you to find the right space at the right location.  Nomad offers tools that provide a way to search for desk space, startup office space, meeting rooms and more, using searches with specific criteria.  You can also locate the right space that fits your budget as well.
Bridging the gap between desktop and mobile is a real challenge when you're a B2B business owner on the run. Between word documents, images, and spreadsheets, it's difficult to make sure you can access everything you need when you're on the run. This is where dropbox comes in. The platform allows you to keep all your content in one place so that you can bring up presentations, documents, and other files even when you're on the go. Available on iOS and Android devices, Dropbox makes sure that everything you need to review for your perfect pitch is always available. Price: Free

Why do I need it? If managing business accounts is the bane of your existence, this handy app can make it much easier. QuickBooks allows you to send and track invoices on the go, view profit and loss reports, capture photos of receipts and more. Your data is automatically synced across all devices, so you can always keep track of your finances and your business's overall performance.
If you need project management more than contact management, give Asana a try. The project management app was initially used by Facebook employees to track tasks and enable effective team collaboration without sending dozens of back and forth emails. Nowadays, the app offers multiple features, including task assignment and scheduling, task updating, and reminder sending. Asana helps reduce emails related to project management, giving your team more time to work on the actual task at hand.
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